Swayable, the causal AI platform used by the world's leading brands to predict creative impact before campaigns launch, today announced two senior executive appointments: Jenny Wall as Chief Growth Officer and Brian Lawrence as Chief Revenue Officer.
Veteran marketing and sales leaders join as brands seek better ways to prove what creative works and why.
Their appointments mark a new phase for Swayable as it shifts from early adoption by data-savvy marketing and campaign teams toward broader adoption by the marketers directly responsible for creative, media investment and business outcomes. Together with the scientific expertise of Founder CEO James Slezak, Wall's marketing leadership and Lawrence's commercial experience give Swayable a complementary leadership team spanning science, brand and growth as the company works to establish its creative pre-testing metrics as the industry standard.
With over $20 million in annual recurring revenue and brand revenues up approximately 60 percent year-on-year, the company has made over $50 million of investments in the build-out of its AI-native platform since 2023, funded exclusively by customer revenues. That growth comes as generative AI dramatically increases the volume and speed of creative production. Marketers can now produce more concepts and assets than ever before, creating a new challenge: determining which ideas will actually change consumer attitudes and behavior before significant production and media dollars are committed.
"Jenny and Brian bring exactly the caliber of leadership Swayable needs as we continue to scale," said James Slezak, CEO and Founder of Swayable.
As AI accelerates creative production and marketing budgets face greater scrutiny, brands increasingly need a rigorous way to determine which ideas will actually move consumers. Swayable's AI native platform provides rigorous, experiment‑based causal evidence that helps marketers optimize creative concepts, messaging, and campaigns with confidence.
"Marketers are being asked to do more with less, and I've been on the other side of that table — accountable to CFOs and boards for proving what marketing actually delivered," said Wall. "I've also spent my career at companies that were ahead of the curve in reshaping their industries, and I see that same opportunity here. Swayable gives brands proof of what works—and I'm excited to help marketers turn that evidence into growth."
"Swayable solves one of marketing's oldest unsolved problems: knowing which half of your budget is working before you spend it," said Lawrence. "Brands need evidence of what will actually move consumers, not just more data after the fact. I'm excited to help bring that capability to more marketers."
"Jenny and Brian bring exactly the caliber of leadership Swayable needs as we continue to scale," said James Slezak, CEO and Founder of Swayable. "Jenny has repeatedly led marketing organizations through industry‑defining shifts, and Brian has built go‑to‑market engines that help customers adopt new technology with confidence. Together, they are exactly the leaders we need as we continue scaling adoption to serve the growing community of marketers who recognize that they need to know—with real causal evidence—which stories will truly move people."
The leadership trio reflects a deliberate merging of disciplines for this moment: Slezak's scientific rigor as founder, Wall's experience disrupting how top brands connect with audiences, and Lawrence's track record scaling enterprise sales.
About Swayable
Swayable is the industry gold standard for creative pre-testing. The causal AI platform is used by the world's leading marketing organizations to measure the impact of their content and messaging. Global brands including Airbnb, Amazon, DoorDash, Influential, JPMorgan Chase, L.L. Bean, Meta, The New York Times, PetSmart and top frontier LLM labs use the platform to measure the impact of their messages on real consumers. Brands that use the platform unlock 2–10x more campaign ROI by applying lift measurement insights across all stages of campaign development.
