Sprinklr has been recognized as a Leader in the 2026 Gartner Magic Quadrant for Social Media Management and Listening, achieving the highest position for Ability to Execute and the furthest placement for Completeness of Vision. The recognition highlights Sprinklr's continued focus on AI-powered social media management, customer engagement, and unified customer experience capabilities for enterprise organizations.
Sprinklr announced that it has been recognized as a Leader in the 2026 Gartner Magic Quadrant for Social Media Management and Listening. The company was positioned furthest on the Completeness of Vision axis while also achieving the highest placement for Ability to Execute.
The recognition reflects Sprinklr's strategy of combining AI-powered social media management, social listening, and customer engagement into a unified platform designed for enterprise organizations.
Sprinklr's Unified Customer Experience Management (Unified-CXM) platform enables organizations to manage social publishing, monitor conversations, engage customers, and analyze social data from a single platform.
As enterprises manage increasing volumes of customer conversations across multiple social platforms, the company aims to replace disconnected tools with a centralized solution that improves governance, operational efficiency, and customer experience.
“We’re honored to be recognized as a Leader in the 2026 Gartner Magic Quadrant for Social Media Management and Listening,” said Karthik Suri, Chief Product Officer at Sprinklr. “Social has become one of the most immediate signals of customer truth. Just in the U.S., for example, Pew Research reports more than 70% of Americans, more than 245 million people, use social media and most engage across multiple platforms. With similar patterns globally, this makes social one of the most powerful channels for marketing, real-time customer feedback, and brand engagement. Our focus has been on turning that signal into actionable intelligence with AI, so teams can move from reaction to proactive engagement. When you combine unified data, decision context, and the right balance of human and AI, brands don’t just manage conversations – they build trust at scale.”
Sprinklr integrates social media management and listening capabilities into a unified environment where organizations can plan campaigns, publish content, monitor conversations, and respond to customers using AI-assisted workflows.
The platform enables businesses to:
By combining listening with engagement, Sprinklr helps enterprises shift from reactive social media management toward proactive, insight-driven customer engagement.
As organizations continue investing in AI-powered customer experience technologies, social media has become an increasingly valuable source of customer intelligence.
Sprinklr's unified platform is designed to help enterprises consolidate customer data, reduce operational silos, and improve collaboration across customer-facing teams. The latest Gartner recognition reinforces the company's position in the evolving social media management and listening market, where AI and automation are playing a growing role in helping brands deliver personalized, real-time customer experiences at scale.
Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale — across every customer touchpoint.
By combining human intelligence with the enhancements and insights of artificial intelligence, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklr’s unified platform provides powerful solutions for every customer-facing team — spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management — enabling enterprises to unify data, break down silos, and act on real-time insights.
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