Peec AI, the AI search platform used by more than 3,500 companies, has announced the launch of Peec Agent and a significant expansion of actions. The release helps marketing teams understand and improve how their brands are discovered, represented, and recommended in AI search, with the evidence behind each recommendation and a way to act on it.
Peec AI has launched Peec Agent and expanded actions across its AI search platform, used by more than 3,500 companies.
Actions ranks the changes worth making by likely impact, shows the evidence behind each one, and covers technical issues, owned content, third-party mentions and inaccurate claims.
Peec Agent answers questions about any chart or result, runs specialist GEO analyses, and takes a finding through to a content brief, page improvement or task in the team's own tools.
Each recommendation comes with a five-level relative impact rating and supporting evidence from AI-generated answers, cited sources, or website analysis.
Peec Agent includes a library of 30 skills and works with more than 25 connectors across content, marketing, workspace, SEO and infrastructure tools.
Actions and Peec Agent are available to Peec AI customers across all plans.
"Understanding how your brand shows up in AI search is just the start. The harder part is knowing which changes will make a difference and getting the right people to act on them," said Marius Meiners, CEO and co-founder of Peec AI. "A lot of companies in our space are selling the idea that AI can do the marketing. We see it differently. The decisions about how your brand is described should stay with your team. Actions shows teams what's worth doing and the evidence behind it, and Peec Agent takes on the research and hand-offs so they can spend their time on the work that needs their judgment."
Peec AI's expanded actions help teams identify opportunities across technical fixes, content improvements, and third-party coverage. Recommendations cover four types of work:
Technical fixes: Issues that may prevent AI crawlers from accessing or understanding a website, such as a blocked crawler, an invalid sitemap, or a page that cannot be read in full.
Owned content: Improvements to existing pages, such as a missing summary or a claim with no supporting source, and briefs for topics the brand has not covered.
Third-party mentions: Opportunities in publications, reviews, and communities cited by AI answers, such as a roundup the brand is absent from.
Inaccurate claims: Statements about a brand that teams can investigate and work to correct, traced back to the pages that contributed to them.
Teams can filter actions by AI model, topic, country, and type, and add their own actions alongside Peec's recommendations.
Users can trace a drop in visibility, compare competitors, examine cited sources, and explore how their brand is described in AI answers without manually assembling every analysis. A question can be as short as "why did this drop?" The agent already has the brand, the chart, the date range, and the filters in front of it.
Peec Agent includes a library of 30 skills covering the work that comes up most, from diagnosing a change in visibility to setting up a project and prompts for a new market. Teams can also write their own. The agent works with more than 25 connectors, covering tools marketing teams already use across content and publishing, marketing and CRM, workspace, SEO and search data, and data and infrastructure.
Peec Agent requests approval before making changes by default, with optional approval settings.
