International Data Corporation (IDC), a global leader in technology intelligence, has named Avi Bhagtani as Chief Marketing Officer. Bhagtani brings more than 15 years of experience translating complex AI, cloud, and automation technology into narratives and go-to-market strategies that resonate with enterprise clients.
"In this fast-moving technology environment, client's expectations continue to evolve," said Lorenzo Larini, President and CEO of IDC. "Avi brings deep experience in understanding and anticipating enterprise leaders' needs, driving narrative for new technology categories, implementing AI-enabled operations, and scaling marketing for growth. Precisely edge we need to continue to lead and innovate in our industry."
Prior to IDC, Bhagtani spent over five years as Chief Marketing Officer at Digitate, leading its transformation into SaaS-based agentic IT platform. He brings extensive product marketing and product management expertise, previously holding senior leadership positions with Automation Anywhere, Broadcom, and Meru Networks (now Fortinet). His experience building AI-native marketing practices, spanning predictive insights, generative content, and GEO/AEO strategies, make him well-suited to accelerate IDC's growth momentum.
"IDC has built something rare in this industry: decades of trusted, data-backed intelligence that technology leaders turn to when stakes are highest," said Bhagtani. "Company is now at center of most important conversations happening about AI. What excites me is chance to amplify that authority across AI economy, where IDC is paving way by placing its insights directly into tools where leaders make decisions."
Bhagtani's arrival marks latest addition to transformed executive team at IDC. Over past year, company has expanded C-suite by welcoming Larini as CEO in February and later introducing new CTO, CIO/CISO, and CRO leadership in June. Together, they're driving IDC's vision to put dependable data at fingertips of tech leaders with its innovative IDC Quanta platform, keeping pace with speed of AI-driven automation.
About IDC
International Data Corporation (IDC) is the technology intelligence layer of the AI economy. A global leader in research and data for more than 60 years, IDC's expert analysts, proprietary datasets, and rigorous methodologies are trusted by business and IT leaders to guide critical business strategies and IT investments.
