Flybuy, an AI-powered location engine used by over 40,000 restaurants, retailers, and grocers worldwide, has announced a strategic partnership with Eagle Eye, a SaaS and AI marketing technology company specializing in real-time, omnichannel customer engagement. The collaboration aims to bridge the gap between operational execution and customer engagement by enabling more personalized, data-driven experiences across the full customer journey.
The partnership combines location intelligence with loyalty and promotional systems to help brands connect physical behavior with digital engagement in real time.
Modern retail and hospitality brands are increasingly focused on delivering seamless customer experiences across both digital and physical channels. However, operational systems and marketing platforms often operate in silos, limiting the ability to act on real-time customer behavior.
The Flybuy and Eagle Eye partnership addresses this gap by connecting location-based operational data with AI-powered marketing and loyalty systems. This enables brands to respond instantly to customer actions such as arrival, pickup, and order readiness.
Flybuy brings advanced location technology and real-time order readiness intelligence, while Eagle Eye provides loyalty, promotions, and personalized marketing capabilities through its AIR platform.
Together, the integrated solution allows businesses to align operational workflows with marketing execution. This means customer behavior can directly trigger personalized offers, rewards, and engagement campaigns designed to improve satisfaction and increase repeat visits.
A key outcome of the partnership is the ability to deliver “marketing in the moment,” where customer engagement is driven by real-world actions rather than static campaign schedules.
Brands can use live location data to activate loyalty rewards, send targeted promotions, and optimize customer interactions during critical moments such as pickup, arrival, or fulfillment. This improves relevance and helps create more seamless experiences across physical and digital channels.
"Flybuy is focused on helping brands create exceptional customer experiences using AI-powered location technology," said Marc Wallace, CEO and Co-Founder of Flybuy. "Partnering with Eagle Eye allows us to extend that value even further by connecting fulfillment moments with personalized engagement opportunities that drive loyalty and repeat business."
The integrated platform delivers several operational and customer experience benefits. These include improved efficiency in order fulfillment processes, enhanced personalization of loyalty programs, and better visibility into customer behavior patterns.
By connecting engagement with operational events, brands can reduce friction in pickup, delivery, and dine-in workflows while increasing customer satisfaction through timely and relevant interactions.
"Our partnership with Flybuy represents a meaningful step forward in helping retailers create truly connected customer journeys," said Jeff Baskin, CRO at Eagle Eye. "Personalizing the omni-channel experience with 'marketing in the moment' provides relevancy to the customer, increased sales and incremental revenue from CPGs. Together, we're enabling brands to deliver more relevant, seamless experiences in a personalized manner."
The combined solution enables brands to unify customer experience strategies across multiple channels. By integrating behavioral and location data with loyalty systems, businesses can better understand customer intent and respond with context-aware engagement strategies.
Flybuy’s platform already powers millions of customer interactions annually, including pickup optimization, delivery tracking, and guest arrival detection. When combined with Eagle Eye’s personalization engine, these capabilities create a continuous feedback loop between customer behavior and marketing execution.
As customer expectations continue to evolve, brands are under increasing pressure to deliver faster, more relevant, and more seamless experiences. The Flybuy and Eagle Eye partnership reflects a broader industry shift toward real-time, AI-driven customer engagement systems.
By combining operational intelligence with personalized marketing, the solution aims to improve customer retention, increase revenue opportunities, and deliver more consistent omnichannel experiences across industries.
Flybuy is the leading omnichannel location platform leveraging AI-powered technology to optimize speed of service across pickup, delivery, and drive-thru. In an era where every second matters, especially for order-ahead and off-premise fulfillment, Flybuy reduces wait times and ensures fast, accurate, and seamless handoffs—boosting both operational efficiency and guest satisfaction. Through its integrated Marketing Suite, Flybuy also enables brands to deliver hyper-targeted, moment-based messages during key stages of the customer journey—helping to drive engagement, increase check size, and support broader loyalty initiatives. Tailored for restaurants, grocery, and retail, Flybuy's AI-driven location engine is transforming how brands manage off-premise transactions and drive customer lifetime value.
Eagle Eye is a leading SaaS and AI technology company enabling retail, travel, and hospitality brands to earn the loyalty of their end customers by powering their real-time, omnichannel and personalized consumer marketing activities at scale. Eagle Eye AIR is the company's cloud-based platform that delivers loyalty, promotions, subscriptions, gamification, and personalized offers for leading global brands.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.