Fluent, Inc. a leading provider of commerce media solutions, today announced appointment of Jeanniey Walden as Chief Marketing Officer, critical leadership role as Company accelerates growth and expands capabilities across path to purchase — including recent launch of Fluent's In-store solution.
Walden's appointment reflects Fluent's continued investment in team and strategy needed to scale its platform, deepen relationships with enterprise brands, and expand reach across digital and physical commerce. In new role, she will lead Fluent's brand and go-to-market strategy, working closely with Company's leadership, commercial, and product teams to expand relationships with enterprise marketers and bring Fluent's high-growth Commerce Media Solutions portfolio to market while also aligning brand and marketing strategy across Fluent's broader business, including Owned and Operated and Trevant businesses.
"Jeanniey understands our customers because she has been one of them," said Don Patrick, Fluent CEO. "She has spent career building brands, leading commerce media transformation and navigating many of commerce media challenges our clients are confronting today. Having that perspective inside Fluent - as we accelerate growth and position as leader in commerce media - will be incredibly valuable."
Walden brings more than three decades of experience spanning marketing, commerce, digital transformation and business growth. Her career includes leadership roles with Rite Aid and Thrifty Ice Cream, Barnes & Noble, JCPenney, Mercer and DailyPay, among others. Most recently, she founded Liftoff Enterprises, where she has advised business leaders on brand, growth, and trust, while hosting nationally broadcast show Liftoff with Jeanniey Walden.
"The future of media requires fine balance between bottom line results and outstanding customer experiences," said Walden. "Fluent is one of those companies who have proven they know how to partner with brands and advertisers to deliver on this challenge. Poised to lead as shifts in commerce media continue, Fluent leverages deterministic data, social selling and post-transaction experiences in powerful way."
Walden's appointment comes as commerce media continues to be one of fastest-growing segments in marketing, and as Fluent accelerates its position within it. Company's commerce media business has become core driver of growth representing 63% of total consolidated revenue in second quarter of 2026, with annual revenue run rate exceeding $125 million. Fluent works with growing roster of brands to connect audiences including CVS, Dick's Sporting Goods, Bath & Body Works, Walmart, and Wyndham.
About Fluent, Inc.
Fluent, Inc. is a commerce media solutions provider connecting top-tier brands with highly engaged consumers. Leveraging exclusive ad inventory, robust first-party data, and proprietary machine learning, Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire most valuable customers at scale. Founded in 2010, Fluent uses deep expertise in performance marketing to drive monetization.
