EMARKETER, leading provider of data, forecasts, and insights for marketing, advertising, and ecommerce industries, today announced promotion of Jenna Snyder to Chief Growth Officer. In newly created role, Snyder will oversee company Growth Marketing and Media Solutions teams, focusing on expanding audience reach, accelerating subscription growth, and strengthening EMARKETER market position. Snyder will retain responsibilities as General Manager of Media Solutions. New leadership structure aligns EMARKETER commercial strategy and positions company for continued growth in 2027.
Over past year, Jenna and team delivered outstanding results in challenging business environment, including 50% increase in attendance at 2nd Future of Digital Summit and significant growth in Media revenue. Accomplishments reflect Jenna exceptional leadership and ability to identify new opportunities for growth.
New leadership structure aligns EMARKETER commercial strategy and positions company for continued growth in 2027. Appointment comes as EMARKETER celebrates 30th anniversary, launched three new AI experiences, and recently completed acquisition of RetailX research arm, expanding proprietary research, expert analysis, and industry-leading content.
Our newsletters often first introduction to EMARKETER, while also serving as powerful demand-generation platform for advertisers. With new structure, can create new opportunities to engage audiences, strengthen brand, and drive growth across business.
Key priority for Snyder will be developing innovative audience acquisition and demand-generation strategies that capitalize on EMARKETER expanding events business, digital platforms, content offerings, and AI integrations.
As traditional acquisition channels become less predictable, we see tremendous opportunity to rethink how we reach and engage prospective customers. By experimenting with new strategies and better leveraging existing platforms, can build stronger connections with audiences and accelerate subscription growth.
About EMARKETER
EMARKETER is go-to provider of forecasts, data, and insights across marketing & advertising and ecommerce fields. Empower companies to make informed decisions that maximize revenue, optimize spend, and anticipate digital disruption by providing actionable forecasts and context from expert analysts, carefully vetted data sources, and proprietary research methodology. EMARKETER division of Axel Springer S.E.
