Dstillery has announced the availability of its predictive AI-powered audience solutions within Microsoft Advertising’s Media Marketplace, becoming a launch partner for the new self-service deal discovery platform. The integration enables advertisers to combine AI-driven audience intelligence with curated omnichannel media packages, helping streamline campaign planning, audience discovery and activation across premium digital inventory.
The move expands access to Dstillery’s predictive audience capabilities while supporting advertisers seeking more efficient ways to connect audience targeting with scalable media opportunities across connected TV (CTV), video, display and native advertising channels.
Dstillery has joined Microsoft Advertising’s Media Marketplace as a launch partner.
Advertisers can now access Dstillery’s predictive AI-powered audiences within the marketplace.
Media Marketplace offers curated omnichannel media packages from 1,400 direct publishers and access to more than 30% of streaming inventory.
The integration supports campaign activation across more than 30 demand-side platforms (DSPs).
Dstillery’s AI audiences can be paired with premium inventory across CTV, video, display and native channels.
Dstillery’s agentic AI platform, DS-1, is also available through Microsoft Marketplace via Microsoft Teams.
As advertisers increasingly seek more efficient ways to connect audience intelligence with premium media inventory, Dstillery's integration with Microsoft Advertising's Media Marketplace introduces a streamlined approach to campaign activation.
The self-service platform enables advertisers, agencies and curation teams to discover and activate curated omnichannel media packages through simplified workflows and integrated deal IDs. Through the marketplace, buyers can access inventory from 1,400 direct publishers while leveraging curated opportunities across digital advertising channels.
As a launch partner, Dstillery provides predictive AI-powered audiences that can be paired directly with curated media packages, reducing complexity throughout the campaign planning and activation process.
The integration allows advertisers to move more efficiently from audience discovery to campaign execution by combining advanced audience targeting with premium inventory opportunities across connected TV, video, display and native advertising environments.
According to Dstillery, its predictive audience solutions are designed to help marketers identify and engage high-value consumers using AI models trained across multiple data signals and behavioral patterns.
Commenting on the partnership, Jennifer Zeghibe, Senior Director of Partnerships at Dstillery, said:
“By bringing Dstillery’s predictive AI audiences into one of the largest programmatic marketplaces as a launch partner, we’re making it easier for marketers to combine advanced audience intelligence with the best omnichannel inventory directly within the platforms and workflows they already use.”
Microsoft Advertising launched Media Marketplace to provide advertisers with streamlined access to premium omnichannel inventory packages from Microsoft-owned properties and leading publishers worldwide.
The platform is designed to simplify media buying by enabling advertisers to browse always-on deal packages and activate campaigns through their preferred demand-side platforms.
According to Microsoft Advertising, the marketplace offers greater flexibility in campaign execution while helping advertisers scale premium inventory access across multiple channels.
Erik Zamkoff of Microsoft Advertising said:
“Media Marketplace was built to simplify access to scalable premium inventory while giving advertisers greater flexibility in how they activate campaigns. With Dstillery’s predictive AI audiences available within the Marketplace, buyers can more easily align audience strategy with curated omnichannel deal packages across participating DSPs.”
Dstillery’s audience solutions are built on its proprietary multimodal AI technology, which analyzes signals across web journeys, connected TV activity, search behavior and purchase intent data to create a comprehensive understanding of consumer behavior.
The platform uses these insights to predict campaign outcomes and build audience segments optimized for advertising performance. Through Microsoft Media Marketplace, advertisers can activate these audiences alongside curated inventory opportunities at scale across global omnichannel environments.
The integration reflects growing demand for AI-powered advertising tools that combine audience intelligence, automation and premium media access within unified workflows.
In addition to its participation in Media Marketplace, Dstillery highlighted the availability of its agentic AI advertising platform, DS-1, through Microsoft Marketplace within Microsoft Teams.
DS-1 enables marketers to discover, build and activate audiences through a conversational AI interface integrated into existing workplace workflows, helping simplify audience creation and campaign management.
As AI continues to reshape digital advertising, integrations that unify audience targeting, media activation and workflow automation are becoming increasingly important. Dstillery’s participation in Microsoft Advertising’s Media Marketplace positions the company to help advertisers streamline campaign execution while leveraging predictive AI-driven audience intelligence across premium omnichannel media environments.
ABOUT DSTILLERY
Dstillery is the leading predictive AI audience targeting company, helping marketers reach exactly the right audience for every digital campaign. Powered by multimodal AI and its agentic platform, DS-1, Dstillery enables precise audience targeting at scale, simplifying workflows and driving superior campaign outcomes.
Dstillery’s predictive models learn across data modalities – including web journeys, CTV signals, search signals, purchase intent signals, and more – to build a robust understanding of a brand’s best customers and activate high-performing audiences across programmatic and social channels.
For more than a decade, Dstillery has set the standard for AI-driven audience solutions, backed by award-winning data science and a growing portfolio of 25 patents. To learn more, visit www.dstillery.com or follow us on LinkedIn.
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