CleverTap, an AI-first customer engagement and retention platform, has been positioned as a Leader in the Gartner 2026 Magic Quadrant for Personalization Engines. The recognition highlights the company’s progress in advancing AI-driven personalization capabilities for brands focused on delivering real-time, individualized customer experiences at scale.
The announcement underscores CleverTap’s continued focus on agentic AI-powered engagement through its proprietary CleverAI™ Decisioning Engine, which enables real-time interpretation of customer intent and supports personalized interactions across channels.
CleverTap named a Leader in Gartner 2026 Magic Quadrant for Personalization Engines.
Recognition highlights strength in AI-driven personalization and customer engagement.
CleverAI™ Decisioning Engine powers real-time, 1:1 “Experience of One” personalization.
Platform enables up to 35% higher conversion rates across key industries.
Capabilities include segmentation, orchestration, experimentation, and analytics.
Used by global brands across fintech, retail, ecommerce, telecom, and media.
CleverTap’s positioning in the Leaders quadrant reflects its continued investment in AI-first customer engagement technologies designed to unify personalization, analytics, and orchestration. At the center of this approach is CleverAI™, an agentic decisioning engine built to deliver real-time, individualized customer experiences.
The platform is designed to help brands move beyond traditional segmentation models and toward what CleverTap calls an “Experience of One,” where every interaction is dynamically tailored to individual user intent and behavior.
The CleverAI™ Decisioning Engine plays a central role in enabling real-time orchestration across customer journeys. It interprets behavioral signals and determines the most relevant message, channel, and timing for each user interaction.
By combining decisioning intelligence with automation and analytics, CleverTap enables continuous optimization of customer engagement strategies across industries including financial services, retail, ecommerce, telecom, and media.
"We consider our positioning in the Leaders Quadrant by Gartner as confirmation of our capability that enables customers to improve business outcomes with the power of CleverAI™," said Anand Jain, Co-founder and Chief Marketing Officer, CleverTap.
CleverTap reports that its AI-driven personalization capabilities are helping brands achieve measurable performance improvements, including up to 35% higher conversion rates across select use cases.
The platform integrates segmentation, journey orchestration, experimentation, and analytics into a unified system, allowing enterprises to build and optimize customer engagement strategies without relying on fragmented martech stacks.
This unified approach is intended to improve speed of execution, increase engagement relevance, and enhance customer lifetime value across digital touchpoints.
CleverTap continues to position itself as an AI-first platform focused on scaling hyper-personalization across global markets. Its ecosystem includes integrations with more than 100 martech solutions, enabling enterprises to connect existing infrastructure with its decisioning and orchestration engine.
The company’s customer base spans major global brands across industries such as banking, retail, ecommerce, and digital services, reflecting broad adoption of AI-driven engagement strategies.
The Gartner recognition reinforces CleverTap’s competitive position in the rapidly evolving customer engagement and personalization market, where AI-driven decisioning and real-time orchestration are becoming key differentiators.
As enterprises increasingly shift toward data-driven personalization strategies, platforms like CleverTap are playing a central role in enabling scalable, automated, and outcome-focused customer engagement.
CleverTap is an AI-first, all-in-one customer engagement and retention platform that helps brands turn data into lasting customer relationships. Powered by its proprietary CleverAI™ Decisioning Engine and Agentic AI-verse, CleverTap enables segmentation, personalization, experimentation, journey orchestration, and analytics in a unified platform integrated with 100+ martech solutions.
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