Claritas, a leader in AI-driven marketing optimization, has announced a strategic partnership with INDG Grip, an enterprise generative orchestration platform for visual content production. Together, the companies are introducing a closed-loop system designed to connect data-driven marketing intelligence directly with automated content production, enabling continuous optimization of creative assets in real time.
The collaboration marks a shift in how marketing campaigns are created and optimized, moving from static execution models to dynamic systems where performance data directly influences creative generation.
Traditional marketing workflows often separate strategy, creative production, and performance measurement into distinct stages. This separation can slow down optimization cycles and limit how quickly campaigns adapt to audience behavior.
The Claritas and INDG Grip partnership addresses this challenge by integrating these functions into a single AI-driven system. The result is a continuous loop where audience data informs creative production, and performance data feeds back into optimization decisions.
This approach enables marketers to move away from static campaigns toward adaptive systems that evolve based on real-world engagement signals.
The partnership combines Claritas’ AI Optimization Platform with INDG Grip’s generative content infrastructure. Claritas contributes proprietary data signals, audience segmentation, creative intelligence, and measurement capabilities, while INDG Grip provides scalable production tools for cross-channel visual content creation.
Together, these technologies enable automated generation and refinement of marketing assets without requiring manual creative review at every stage. The system determines what content performs best and dynamically produces variations optimized for specific audiences and channels.
INDG Grip’s platform is built on three core capabilities that govern how visual content is created and scaled across markets.
Digital Twins convert products into structured data models that serve as the foundation for consistent branding and accurate representation. Adaptation enables automated generation of localized versions of creative assets for different channels and audiences. Originals allows for the creation of entirely new content when no existing assets are available.
These capabilities are governed by a unified intelligence layer that ensures brand consistency while allowing for scalable content production. When combined with Claritas’ data intelligence, creative output becomes a continuously improving system driven by engagement and performance metrics.
The integrated solution introduces a new operating model for marketers that connects intelligence, production, and optimization in real time.
Creative optimization is continuously driven by Claritas’ proprietary data signals, allowing campaigns to evolve based on audience response. Creative intelligence identifies which messages and formats perform best for specific audience segments, while INDG Grip automates the production of visual assets across multiple channels and markets.
This structure forms a closed-loop optimization system where data not only informs strategy but directly drives creative execution.
As marketing environments become increasingly complex, brands are seeking ways to improve efficiency while maintaining creative quality and relevance. The Claritas and INDG collaboration reflects a broader industry shift toward AI-native systems that integrate analytics, creative production, and automation into a unified workflow.
"This partnership represents a fundamental shift from static campaign execution to continuous, data-driven marketing," said Don Sklenka, SVP of AI Optimization. "Claritas brings the data and intelligence, Grip brings the production. AI sits at the core of both."
He further emphasized that the system represents a fully integrated closed-loop model where performance data continuously drives creative output and optimization.
INDG Grip’s CEO Frans Vriesendorp highlighted the transformation in creative production enabled by AI-driven systems.
"We've replaced the entire production process — the creative director, the DP, the location scout, the physical shoot — with software that already knows the brand, the category, and the product. What took a full team and weeks is now a brief and a few minutes. Integrate that with Claritas, and performance data drives what we produce next, on brand, every time."
This approach enables brands to scale content production significantly while ensuring consistency and alignment with performance insights.
The Claritas–INDG solution is designed to unify marketing intelligence and creative production into a single system capable of continuous improvement. By linking audience insights directly to content generation and optimization, the platform enables more responsive and data-driven marketing execution.
The companies plan to showcase their approach at Cannes Lions, highlighting how closed-loop AI systems can improve marketing efficiency, performance, and scalability across industries.
Claritas is an integrated marketing optimization platform. For performance-driven marketers, Claritas delivers superior, measurable ROI by continuously optimizing audience, creative, and media decisions at every customer touchpoint — all outside the limitations of walled gardens. By combining our patented AI, privacy-compliant Identity Graph, and closed-loop attribution, Claritas empowers brands to gain full visibility into who they're reaching, how they're engaging, and what's truly driving conversions — across all channels, not just within closed ecosystems. Learn more at www.claritas.com.
INDG is a technology-first visual production partner, helping the world's largest brands scale visual content without compromising on quality. By combining agentic generative AI pipelines with Digital Twins, INDG builds systems capable of delivering high-fidelity visual assets where quality is constant, but volume is infinite. At the core is Grip, the software layer that enables "lights-out" visual automation. Not a tool for artists but an enterprise generative orchestration platform, Grip manages AI models and agentic execution, integrating directly into a client's IT infrastructure to autonomously stitch together content, rules, and metadata, scaling visual output without manual intervention. For more information, visit grip.tools.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.