GreenHouse Digital + PR, a full-service marketing and public relations agency specializing in the construction, industrial, HVAC, plumbing, and MRO markets, has earned two 2026 Golden Trumpet Awards from the Publicity Club of Chicago for its work with GF Building Flow Solutions Americas and Oatey Co. The recognition highlights trade media relations and technical content marketing for building product manufacturers.
GreenHouse has supported Uponor, now part of GF Building Flow Solutions, and its predecessor brand Wirsbo for 25 years. Over that period, the agency developed a media relations program connecting executives and technical specialists with plumbing, HVAC, and building-industry audiences.
In 2025, the program generated 501 publicity hits and 202 million measurable impressions across trade and consumer media. Trade media coverage included 92 feature placements, 30 bylined feature placements, and 10 cover stories or mentions. These figures reflect campaign results reported by GreenHouse for 2025 measurement period.
The program combined proactive pitching, executive and technical thought leadership, product and company announcements, case studies, trade show media relations, and sustained editorial relationship building. Its Gold Trumpet recognition highlights role of consistent media engagement in maintaining visibility within specialized B2B markets.
GreenHouse's Silver Trumpet-winning content marketing program for Oatey Co. focuses on converting technical knowledge into educational editorial content for plumbing and building professionals. Agency interviews Oatey's technical applications managers, product managers, engineers, and other subject-matter experts to develop bylined features and guest articles covering product selection, installation practices, maintenance, drainage, and job-site troubleshooting.
In 2025, the program secured 70 bylined feature placements against a goal of 50. GreenHouse reported an estimated 129,000 article views, a combined publication audience of 9.73 million, 120 backlinks from earned coverage, and more than 2,000 referral visits to Oatey's website. Metrics distinguish editorial placement volume from potential publication reach and observed referral activity.
Award-winning campaigns demonstrate how long-term media relationships and technical expertise support measurable communications results. Media relations results include publicity hits, impressions, features, and cover placements, while expert-led content programs can also be assessed through article views, backlinks, and referral traffic.
ABOUT THE COMPANY
GreenHouse Digital + PR, based in south suburban Chicago, is a full-service marketing communications agency that exclusively focuses on building product brands and trade organizations. We have an in-depth understanding of the unique needs of the design and construction industry, including product manufacturers, design, building, and construction firms, associated trade organizations, and industry software. With over 20 years of experience in PR, digital marketing and demand generation, GreenHouse blends its expertise in earned and paid media, content creation, inbound marketing, and lead nurturing to support our clients and help them reach their business and marketing goals.
