Qualtrics, the leader and creator of the experience management (XM) category, has appointed Jason Maynard as Chief Executive Officer, effective immediately. Maynard will also join the Qualtrics Board of Directors. This leadership change positions the company to accelerate its AI-driven innovations in delivering deeper human insights, building trust, and creating better experiences for customers and employees.
Maynard's extensive background in technology and revenue operations makes him well-suited to guide Qualtrics through its next phase of expansion. His track record includes scaling revenue nearly fivefold at NetSuite following its acquisition by Oracle and growing its customer base significantly.
"Jason has scaled one of the most successful cloud businesses, built products customers depend on, and has a sharp perspective on where AI is taking our industry. That's a powerful combination that will take Qualtrics, our category, and the value we deliver to customers to the next level," said Jim Whitehurst, Executive Chairman of Qualtrics.
"Qualtrics invented Experience Management, and with AI at the core of modern business the ability to understand human experience and act on what matters in context is more important than ever," said Jason Maynard, Chief Executive Officer of Qualtrics. "This is a rare opportunity to lead the company that created its category and build on that foundation with innovation, execution, and a relentless focus on delivering real impact for our customers."
"I'm incredibly excited to support Jason as he leads Qualtrics in this next phase," said Ryan Smith, co-founder of Qualtrics. "Jason's background, market experience, and ability to lead out in new trends is critical for where the technology ecosystem and Qualtrics are going. He is the perfect person to lead through this next frontier of Experience Management with AI at the center of everything."
Maynard joins at a pivotal time as Qualtrics experiences strong growth in AI solutions adoption. With nearly half of its customers already leveraging these advanced capabilities, the focus shifts to broader scaling to help more organizations achieve measurable outcomes, including increased loyalty, reduced churn, higher employee engagement, and rapid insights across consumer, employee, and market dimensions.
Maynard previously served as Executive Vice President of Revenue Operations at Oracle, following the 2016 NetSuite acquisition. Earlier in his career, he was a top-ranked technology analyst at major firms including Merrill Lynch, Credit Suisse, and Wells Fargo.
This transition marks a seamless handover, with Jim Whitehurst and Mark Gillett stepping back to Board positions after serving as interim co-CEOs.
About Qualtrics
Qualtrics is trusted by thousands of the world's best organizations to power exceptional customer and employee experiences that build deep human connections, increase customer loyalty, boost employee engagement, and drive business success. Our advanced AI and specialized Experience Agents™ allow businesses and governments to proactively interact with customers and employees in personalized ways across every channel and touchpoint, respond in-the-moment to fix or improve experiences, and stay across the latest market trends and opportunities.
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