Dynasty Financial Partners, a leading integrated, AI-enabled operating system in RIA space, has announced that Alex Kaminsky has joined firm as Chief Marketing Officer. Based at Dynasty headquarters in St. Petersburg, Kaminsky will report to Founder and CEO Shirl Penney. Gordon “Gordy” Abel, Dynasty CMO for past decade, steps into newly created role of Chief Brand Officer, reporting to Kaminsky from New York City.
Dynasty serves more than 750 advisors with nearly $135 billion in assets on platform making it one of leaders in wealth and wealth technology in independent channel.
“Dynasty means sustained excellence. It means winning, and winning consistently over time,” said Penney. “Our message is about triangulation of advice, making independence last, and winning in an aligned way for all the stakeholders who depends on us: RIA clients, their clients, employees and their families, resource partners, and investors. Alex will magnify that message, so we reach and help more people live their healthiest financial lives. At Dynasty, we get to live our American Dream by empowering others to live theirs.”
Kaminsky brings more than 25 years experience leading marketing transformations at Fortune 500, public, private equity-backed companies. Résumé includes leadership roles at Corpay, YP, The Weather Channel, Coca-Cola, ESPN, Turner Broadcasting, and founded and successfully exited strategic brand consultancy.
Most recently spent eight years at NYSE-listed Corpay, rising to Global Chief Brand Officer and partnering with CEO on growth strategy, brand architecture, market positioning across global portfolio. Led integrated brand-to-demand engine spanning demand generation, communications, digital, events, customer experience. Also launched Corpay first AI-enabled Creative Studio, which delivered more than $2 million annual savings and dramatically improved speed to market.
At Dynasty, Kaminsky will focus on magnifying Dynasty brand for benefit of firm and its clients, and on building leading platform brand that lifts every firm in network. Will partner with Ken Hoffman, Head of Dynasty Consulting Group, and Network Marketing team led by Catherine Mitchell and Peter Ward, to keep firm at cutting edge of brand development and growth for Network RIAs relying on Dynasty for marketing services and consulting clients.
“Dynasty is at the front of the pack on technology, on market-leading initiatives, and on industry insight,” said Kaminsky. “To help shape the brand of a category-defining firm at an inflection point like this is a rare opportunity, and I could not be more excited.”
Kaminsky arrival has notable assist. Dynasty Board member John Seifert, former Chairman and CEO of Ogilvy, has provided significant brand guidance and support as part of refreshing brand strategy. Penney also consulted with Vayner Media and Gary Vaynerchuk, who helped make connection.
“Alex has the creative vision, the operating discipline, and the AI-forward mindset to take our brand to the next level for all our stakeholders in an aligned way,” said Penney. “He is the rare combination of old school marketing meeting new school, and joins at an exciting moment for a founder-led business to reimagine its brand and its impact on the industry, and we could not be more thrilled.”
About Dynasty
Dynasty empowers independent wealth management firms by providing access to open architecture platform of technology, business services, holistic investment management capabilities. Dynasty delivers Supported Independence, helping advisory firms launch, scale, and grow through proprietary and third party solutions, one of largest investment platforms in RIA space, and leading investment bank dedicated to asset and wealth management industries.
