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HiBob, the company behind the modern HR platform Bob, has appointed tech industry veteran Mike Ettling to its Board of Directors. This strategic move comes as HiBob aims to scale its global reach and expand its all-in-one HR and finance platform capabilities, integrating AI-driven solutions to support fast-growing businesses worldwide.
HiBob appoints Mike Ettling to its Board of Directors to guide strategic growth.
Ettling brings 30+ years of leadership experience in cloud, HCM, and enterprise tech.
He previously served as CEO at Unit4, SAP SuccessFactors, and NGA Human Resources.
He has advised HiBob since 2021 and will now support product and platform evolution.
HiBob is evolving into a unified platform integrating HR, finance, and operations.
Appointment reinforces HiBob's mission to modernize HR for AI-driven, global enterprises.
Mike Ettling has served as an advisor to HiBob since 2021, offering strategic counsel during the company’s growth journey. His transition to a formal board role aligns with HiBob’s ambitions to modernize HR and financial operations for global organizations.
With a distinguished career in enterprise cloud software and human capital management (HCM), Ettling brings decades of expertise in digital transformation. His leadership at companies like Unit4, SAP SuccessFactors, and NGA Human Resources positions him as a valuable asset in shaping HiBob’s next phase.
"I've long believed in the power of technology—especially HCM and cloud solutions—to reshape how organisations work and how people experience work," said Mike Ettling. "HiBob's focus on people-centric tools aligns closely with my view of the future of work in an AI-driven world."
HiBob’s platform, Bob, has gained strong traction among mid-sized and fast-growing companies seeking modern, flexible HR technology. The company is now pushing toward broader capabilities that unify human resources, finance, and operations through:
Global payroll integration
AI-powered financial planning and analysis (FP&A)
End-to-end workforce management solutions
As digital transformation and hybrid work redefine enterprise needs, HiBob is poised to meet the demand with people-first, data-rich, and scalable tools.
HiBob CEO Ronni Zehavi expressed his enthusiasm for Ettling’s elevated role, noting his consistent value as a strategic partner over the years.
"Mike has been a trusted advisor and sounding board for four years," said Zehavi. "His deep HR tech expertise, leadership, and belief in people-focused transformation make him a natural fit. We're thrilled to welcome him in this expanded role."
With a board now composed of leading investors and seasoned executives, HiBob is positioned to lead the future of HR tech—combining intelligent automation, global scale, and employee-centric design to serve the modern workforce.
HiBob is transforming how modern businesses manage their people with Bob—its award-winning, AI-powered HR platform. Designed for distributed workforces and fast-moving companies, Bob helps streamline HR, payroll, and finance operations. Over 4,400 companies worldwide trust Bob to improve employee engagement, simplify operations, and drive business growth.
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