Cloudbeds, the hospitality management system built for ambitious hoteliers, highlighted its partnership with Vacatia at HITEC as a strong example of how modern hospitality operators can reduce technology fragmentation while unifying specialized systems on a single platform. The session focused on how complex, hybrid hospitality businesses can integrate operations, distribution, and reporting through Cloudbeds’ unified ecosystem.
Vacatia operates a hybrid hospitality model spanning nearly 60 independent resorts across the U.S. and the Caribbean. Its ecosystem combines vacation ownership, nightly rentals, owner services, OTA distribution, and corporate reporting, creating operational complexity that legacy systems struggled to support as the business scaled.
As the portfolio expanded to more than 11,000 units and nearly 500,000 owners, the need for a more flexible and connected technology foundation became critical, particularly for OTA integration and inventory management.
During the HITEC session, Vacatia’s engineering leadership shared how the company uses Cloudbeds Open API to connect proprietary timeshare systems with Cloudbeds’ hospitality platform.
“Vacatia shows what modern hospitality technology should make possible: one connected foundation with the flexibility to support the workflows that make each operator different,” said Aaron Ownbey, VP of Engineering at Cloudbeds. “Complex businesses should not have to choose between standardization and specialization. With Cloudbeds, they can consolidate without compromise.”
Through the Open API, Vacatia extended Cloudbeds to support critical workflows such as protected owner inventory, OTA distribution of unused inventory, custom reporting, and large-scale property onboarding. This allowed the company to retain its proprietary vacation ownership functionality while using Cloudbeds for core hotel operations and distribution.
The partnership also demonstrated how complex deployments can be standardized for scale. Cloudbeds supported Vacatia during rollouts covering more than 4,800 rooms across Orlando and Las Vegas, assisting with training and enabling smoother future property launches.
Using Cloudbeds’ data API and reporting tools, Vacatia reduced reliance on additional technology layers and improved visibility across corporate and property-level operations. This shift supported more streamlined reporting and operational clarity across its expanding portfolio.
The collaboration also highlighted how hospitality operators are preparing for AI-driven capabilities. For Vacatia, future readiness depends on connected systems, cleaner data, and reduced manual workflows.
By integrating proprietary timeshare operations with hotel systems through Cloudbeds, Vacatia is laying the groundwork for future capabilities such as AI-enhanced guest search, digital check-in, automated guest communication, revenue optimization, and sentiment analysis.
Cloudbeds Open API further supports this ecosystem by enabling more than 600 marketplace partners to integrate with its platform, backed by high availability, transparent rate limits, and scalable infrastructure designed for enterprise-grade operations.
“Vacatia’s business does not fit neatly into traditional hotel technology categories. We needed a platform that could support hotel operations at scale while giving us the freedom to build around the realities of vacation ownership,” said Kris Wallsmith, VP of Engineering at Vacatia. “With Cloudbeds, we found a partner willing to understand that complexity and support the architecture we needed to operate more efficiently today and keep building for what comes next.”
Cloudbeds is the hospitality management system built for ambitious hoteliers who demand more. The Cloudbeds platform unifies operations, distribution, guest experience, and revenue marketing, giving operators a breadth of tools to capture demand, grow direct bookings, optimize pricing, maximize upsell revenue, and act on real-time intelligence within a single system. Designed to scale with independent hotels, large hotel groups, and multi-property portfolios, Cloudbeds is trusted by tens of thousands of properties in more than 150 countries. Founded in 2012, Cloudbeds is recognized as a top Hotel Management System, PMS, and Channel Manager — and Best Place to Work — by Hotel Tech Report for eight consecutive years.
Vacatia is a provider of management, rental, technology, and sales solutions for independent timeshare resorts. Founded in 2013, the company bridges traditional vacation ownership and the modern sharing economy by helping independent properties access the scale and technology typically reserved for major hotel brands. Vacatia manages nearly 60 resorts in 13 states across the U.S. and the Caribbean, serves nearly 500,000 owners, and manages more than 11,000 units.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones, and thrive on the tech pulse.