LG Electronics showcased its vision for customer-centric AI at the CES 2026 World Premiere, introducing AI in Action that actively manages daily life through connected devices and robotics.
Quick Intel
LG Electronics hosted its annual LG World Premiere on the eve of CES 2026 under the theme "Innovation in tune with you." The event drew about 1,000 guests including media, experts, and partners, with additional global viewers via live stream. It served as a key platform to reveal the company's latest innovations and strategic direction, emphasizing AI that genuinely improves everyday experiences.
AI in Action: From Conversation to Proactive Orchestration LG advanced its Affectionate Intelligence, first introduced two years ago, by demonstrating AI that goes beyond dialogue to actively coordinate devices, spaces, and services for greater comfort, efficiency, and intuition.
Zero Labor Home Vision and LG CLOiD Debut CEO Lyu Jae-cheol opened the event by posing, "What if AI could step out of the screen and start working for us in real life?" He outlined three pillars: excellence in core device technologies, a seamless ecosystem, and AI solutions extending beyond the home. This leads to the Zero Labor Home, where devices function as agent appliances in a unified AI system handling daily tasks.
LG introduced LG CLOiD as a home-specialized agent with two arms and five-fingered hands. It learns environments, optimizes operations, and prioritizes safety and mobility for real-world use.
"As a global leader in home appliances, our deep understanding of customer lifestyles is a powerful advantage," said CEO Lyu, sharing his ambition "to set a new standard for future home life through a variety of solutions, including robots."
He added that he expects the customer's AI experience "not to remain in the home, but to connect across various spaces such as vehicles, workplaces and commercial areas, becoming an integral part of their lives."
Cutting-Edge Device Innovations LG presented advanced products showcasing technological leadership.
The LG OLED evo W6 Wallpaper TV features a 9mm class thin design through component miniaturization, Hype Radiant Color Technology for superior blacks, color, brightness, and low reflection, plus true wireless connectivity for the thinnest OLED experience.
The LG SIGNATURE refrigerator includes conversational AI for tailored suggestions and ingredient recognition for personalized recipes.
The LG SIGNATURE Oven Range features Gourmet AI that identifies ingredients and recommends from over 80 curated recipes for intuitive cooking.
LG CLOiD in Action: Demonstrating Daily Assistance A vignette illustrated AI in Action: contextual awareness suggests indoor workouts based on weather and routines, while LG CLOiD pre-adjusts climate and prepares items. It handles folding, organizing, and task prioritization to reduce effort and mental load, evolving into an ambient-care agent for the Zero Labor Home.
AI Expansion to Vehicles and Commercial Spaces LG extended Affectionate Intelligence beyond homes to vehicles with multimodal generative AI for personalized experiences, including gaze-tracking and adaptive displays. In HVAC, AI advances support high-efficiency data center cooling through partnerships and projects.
The event closed with LG CLOiD embodying the Life's Good promise: "The future we shared today is one where technology quietly supports people in meaningful ways. With LG's approach to AI in Action, everyday life becomes better, more meaningful and more human."
About LG Electronics, Inc.
LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 75,000. LG's four Companies – Home Appliance Solution, Media Entertainment Solution, Vehicle Solution and Eco Solution – combined for global revenue of over KRW 88 trillion in 2024. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, automotive components and solutions, and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit www.lg.com/global/newsroom for the latest news.
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