LeaseCrunch, a trusted provider of cloud-based accounting software for CPA firms, has rebranded as Crunchafi, marking a strategic evolution in its mission to simplify accounting and deliver actionable financial insights. The new identity reflects a commitment to empowering CPA firms with innovative tools that enhance client service and drive growth.
LeaseCrunch rebrands as Crunchafi to support CPA firms’ growth.
Offers cloud-based tools for lease accounting and data extraction.
Focuses on turning financial data into actionable client insights.
Maintains white-glove support and seamless transition for users.
Built by CPAs to streamline complex accounting tasks.
Aligns with evolving needs of the accounting profession.
The rebrand to Crunchafi, pronounced “crunch-uh-fy,” combines the legacy of number-crunching with a focus on accounting and financial intelligence. “The launch of Crunchafi marks a pivotal moment in our mission to support accounting professionals,” said Mark Weidick, CEO, Crunchafi. The name reflects the company’s purpose-built solutions designed by CPAs to automate complex tasks and reduce friction in accounting workflows.
Crunchafi’s solutions, including lease accounting, data extraction, and cash flow forecasting, enable CPA firms to deliver high-impact client services. “Crunchafi is a strategic evolution and a clear statement about the professionals we serve and where we’re headed,” said Megan Krajnik, chief marketing officer, Crunchafi. By transforming financial data into insights, Crunchafi helps firms strengthen client relationships and ensure compliance with evolving standards.
Current LeaseCrunch and Strongbox users will experience no disruption, retaining access to familiar tools under the new Crunchafi brand. The rebrand reinforces the company’s commitment to reliability and white-glove support, ensuring CPA firms can focus on client success without operational hurdles.
Crunchafi’s rebrand positions it as a forward-thinking partner for CPA firms, equipping them with intuitive, AI-driven tools to navigate the complexities of modern accounting and drive measurable business outcomes.
Crunchafi, formerly LeaseCrunch, is a leading provider of cloud-based SaaS products built for accounting and financial professionals. Crunchafi’s solutions simplify lease accounting, data extraction and cash flow forecasting—helping CPA firms work smarter and deliver strategic value faster. Trusted by over 750 firms, Crunchafi combines accuracy, scalability and expert support to power the future of accounting.
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