Apica has been recognized as a Visionary in the 2025 Gartner® Magic Quadrant™ for Observability Platforms, announced on July 10, 2025. The Apica Ascent platform stands out for its cost-optimizing, anti-vendor-lock-in approach, enabling enterprises to save up to 40% on observability costs while enhancing visibility and control over telemetry data.
Apica named Visionary in 2025 Gartner Magic Quadrant for Observability.
Ascent platform saves up to 40% on observability costs.
Integrates with 100+ tools like Splunk, Datadog, and Elastic.
InstaStore™ technology ensures infinite data retention, zero loss.
AI-powered insights enhance anomaly detection and root cause analysis.
Flexible, Kubernetes-native architecture avoids vendor lock-in.
Apica Ascent redefines observability platforms by optimizing existing investments rather than requiring costly replacements. Its telemetry pipeline integrates with over 100 tools, including Splunk and Datadog, offering intelligent routing and infinite elastic storage. As Mathias Thomsen, CEO of Apica, states, “If someone is looking for the most cost-efficient observability solution today, they should think about Apica. One of our fundamental mantras is clean data beats fancy storage every time.” This approach reduces costs by up to 40% while ensuring vendor-neutral flexibility.
The platform’s InstaStore™ technology provides infinite data retention with a “Never Block, Never Drop” guarantee, ensuring zero data loss. Ascent’s Kubernetes-native architecture supports high-cardinality data at scale, decoupling indexing from the pipeline for cost optimization. This enables enterprises to manage telemetry data efficiently, with 100% indexing for instant replay, search, and reporting, enhancing operational visibility.
Ascent’s AI-powered observability delivers real-time insights, anomaly detection, and root cause analysis across metrics, logs, traces, and events. Its Fleet management system simplifies agent management, offering adaptive data collection and universal agent support. This reduces operational overhead and protects existing tool investments, making Ascent a strategic choice for IT observability in hybrid environments.
Apica’s observability-optimized data lake supports flexible deployment options, allowing organizations to use Apica’s storage or route data to existing systems. The modular architecture adapts to varying budgets, with cost-optimized tiers and open formats ensuring data ownership and avoiding vendor lock-in. This scalability positions Ascent as a leader in cost-efficient observability for enterprises.
Apica’s Visionary recognition in the 2025 Gartner Magic Quadrant highlights its innovative approach to telemetry management and cost optimization. By enhancing visibility and reducing expenses, Ascent empowers enterprises to navigate complex IT environments with flexibility and control, setting a new standard for observability platforms.
Apica Ascent gives IT teams complete control over their telemetry data economics. Ascent processes all observability data types—metrics, logs, traces, and events—while optimizing observability costs by 40% compared to traditional approaches. Unlike solutions that lock users into proprietary formats, Ascent offers true flexibility: Use its data lake or route data to any data lake of choice, deploy on-premises or in the cloud, and eliminate expensive tool sprawl with a single, modular platform. Built to handle high-cardinality data that overwhelms competitive solutions, Ascent includes the patented InstaStore™ optimized storage option for maximum efficiency, advanced root cause analysis capabilities, and the freedom to make observability investments that actually reduce costs instead of spiraling them out of control.
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