Lemongrass has appointed Abe Iruegas as Chief Sales Officer to accelerate global growth of its SAP cloud modernization and managed services offerings. Iruegas brings over 29 years of enterprise technology and SAP services experience, most recently as Chief Revenue Officer at K2 Partnering Solutions, and previously as global SAP managed services leader at IBM. He will lead global sales, alliances, and go-to-market strategy as organizations accelerate migration to SAP S/4HANA and cloud-based operating models.
Lemongrass appoints Abe Iruegas as Chief Sales Officer.
Iruegas brings 29+ years of SAP and enterprise technology experience.
Previously global SAP managed services leader at IBM; CRO at K2 Partnering Solutions.
He will lead global sales, alliances, GTM strategy, and revenue growth.
Focus is on SAP cloud modernization, S/4HANA migration, and RISE with SAP managed services.
Appointment strengthens Lemongrass's ability to deliver measurable business outcomes for SAP customers.
Abe Iruegas joins Lemongrass at a critical inflection point for SAP customers worldwide. As organizations move aggressively from maintenance-heavy on-premise landscapes to S/4HANA and cloud-based operating models, they require partners who understand both the technical complexity of migration and the business outcomes that justify the investment. Iruegas's dual experience—leading IBM's global SAP managed services practice and scaling K2's services organization—provides exactly this combination of strategic depth and operational execution capability.
The appointment signals Lemongrass's intent to sharpen its global go-to-market execution and deepen alignment with SAP and hyperscaler partners. Iruegas's mandate extends beyond traditional sales leadership to encompass alliances and ecosystem strategy, recognizing that successful SAP cloud transformation is increasingly a multi-partner endeavor. His experience driving growth across the Americas at DXC and globally at IBM positions him to build the connective tissue between Lemongrass, SAP, and the cloud providers that underpin RISE with SAP.
A recurring theme in Iruegas's career is the shift from selling discrete projects to orchestrating long-term, outcome-driven relationships. At Lemongrass, he will focus on ensuring customers experience a more connected engagement across the entire transformation lifecycle—from initial migration strategy through ongoing managed services. This aligns with Lemongrass's positioning as a partner for continuous modernization, not just one-time implementation.
With SAP's 2027 end-of-maintenance deadline for legacy ECC systems approaching, the window for migration is narrowing. Lemongrass is scaling its leadership and delivery capacity to meet surging demand. Iruegas's proven track record in building and scaling global revenue organizations will be instrumental in translating market urgency into sustained, measurable growth.
"Abe brings deep SAP expertise and a proven track record of building and scaling global revenue organizations," said CEO Tim Wintrip. "His leadership will be instrumental as we expand our SAP cloud and managed services offerings and guide clients through complex transformation journeys."
About Lemongrass
Lemongrass is a global leader in SAP consulting, focused on helping organizations transform their business processes through innovative solutions and technologies. With a strong commitment to customer success, Lemongrass partners with companies to drive their digital transformation journeys, enabling them to unlock the full potential of their SAP investments.
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