Nurix.ai, a leader in agentic AI solutions, unveiled NuPlay on June 17, 2025, an interactive voice AI platform designed to revolutionize enterprise customer engagement. NuPlay automates over 80% of customer inquiries, reduces support costs by more than 65%, and delivers human-like interactions to drive efficiency and loyalty.
Nurix AI launches NuPlay, an enterprise-grade voice AI platform.
Automates 80% of customer inquiries, cutting support costs by 65%.
Offers human-like voice interactions with 99% resolution accuracy.
Integrates with 300+ enterprise systems like CRM and support platforms.
Enhances efficiency by 50% for companies like AllFly and Super.Money.
Supports real-time, personalized customer service across industries.
NuPlay addresses the rising demand for instant, seamless customer service, with two-thirds of millennials expecting real-time support and three-quarters of customers seeking consistent cross-channel experiences. Unlike traditional voice bots, NuPlay integrates deeply with CRM, ERP, and CCaaS systems, turning conversations into actionable outcomes. "Most AI tools today generate conversations, largely over text; however, that's not how meaningful human-to-human interactions take place," said Mukesh Bansal, founder and CEO of Nurix.AI. "People need to talk to each other to make decisions and execute them because they want to feel heard and understood."
NuPlay delivers low-latency, human-like voice interactions with advanced capabilities, including best-in-class interruption handling, 99% resolution accuracy, and personality-driven agents that align with brand tones. The platform supports over 300 enterprise software integrations, enabling seamless actions across booking, support, and CRM systems. "With NuPlay handling over 60,000 calls each month, the AI agent is leading human-like conversations tailored to each customer's profile. The scalability and traceability of these voice agents have not only improved our conversation quality but also 10% additional in cross-sell opportunities; it's a true revenue driver," stated a Nurix customer.
NuPlay facilitates over 250,000 monthly customer conversations, helping enterprises like AllFly, First Mid Insurance, and Super.Money achieve over 50% workflow efficiency in sales, support, and customer service. By operating at one-third the cost of traditional staffing, NuPlay provides always-on support, boosting customer satisfaction and brand loyalty across retail, insurance, and financial services sectors.
The launch follows Nurix AI’s $27 million funding round led by General Catalyst and Accel, with the company achieving 5x quarter-on-quarter growth over the past six months. NuPlay’s scalability and market demand position Nurix AI as a leader in transforming enterprise workflows through AI-driven customer engagement.
Nurix AI’s NuPlay sets a new standard for voice AI, enabling enterprises to deliver personalized, efficient, and cost-effective customer experiences while fostering lasting brand loyalty.
Nurix.ai is the agentic AI company transforming enterprise workflows through AI-driven customer engagement solutions, empowering businesses to deliver highly personalized experiences. By analyzing extensive data, Nurix.ai's agents generate actionable insights that inform strategic decisions, while resolving customer queries to create seamless, engaging interactions. The company is backed by top venture capital firms, including General Catalyst and Accel, and works with global enterprise customers such as AllFly, First Mid Insurance, and Super.Money. Nurix.ai is committed to maintaining the highest standards of data integrity, accuracy, and ethical deployment through its SOC 2, GDPR, HIPAA, and ISO compliance. Led by visionary entrepreneur Mukesh Bansal, founder of Myntra and Curefit, Nurix.ai is shaping the future of customer experience at the intersection of AI efficiency and the human touch.
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