Home
Tech Grid
News Room
Interviews
CISO POV
Think Stack
Articles
  • Generative AI

Tabs Selects ASAPP to Scale High-Touch Customer Experience with AI


Tabs Selects ASAPP to Scale High-Touch Customer Experience with AI
  • by: GlobeNewswire
  • |
  • September 18, 2026

ASAPP, the AI customer experience company for the agentic enterprise, today announced that Tabs, the AI-native revenue platform for modern finance teams, has selected ASAPP's Customer Experience Platform to power a new AI-driven customer support experience. GenerativeAgent, the customer-facing AI agent of CXP, will give Tabs customers instant and accurate answers right where they work. As Tabs continues to grow, the company is evolving the high-touch support model that has served its customers to date, which has historically relied heavily on a messaging platform. More than 40% of Tabs' current support tickets consist of Level 1 "how-to" questions that are ideal for AI resolution.

Quick Intel

  • Tabs selects ASAPP's Customer Experience Platform with GenerativeAgent

  • More than 40% of Tabs' support tickets are Level 1 "how-to" questions ideal for AI resolution

  • GenerativeAgent gives customers immediate answers grounded in Tabs' knowledge base

  • Support experience will be fully authenticated with context passed to support workflow

  • Deployment planned for Tabs customers in the coming months

  • Tabs selected ASAPP for in-app conversational AI and ease of integration

Expanding Support Capacity with AI

With GenerativeAgent powering support, Tabs will give customers immediate access to answers to common questions—all grounded in Tabs' knowledge base—without leaving the product. This will free its support team to focus its expertise on more complex customer needs.

"As we scale, we're building a customer support infrastructure that can grow with us. Slack served us well when we were a smaller team, but our customers now expect fast, seamless support inside the product itself," said Ali Hussain, CEO and Co-Founder of Tabs. "That means accuracy and security worthy of their financial operations, and this next chapter is one we're excited to build with ASAPP."

The support experience will be fully authenticated, and when an issue requires additional assistance, relevant information from the interaction will be passed into Tabs' support workflow. This will give Tabs' team the context needed to continue helping the customer without requiring them to start over. Tabs selected ASAPP's CXP for its in-app conversational AI capabilities, approach to bringing AI and human expertise together, and ease of integration with Tabs' existing systems. ASAPP's ability to move quickly alongside Tabs' own product development was also a major factor in the decision.

Executive Perspectives

"Fast-growing companies shouldn't have to choose between scaling efficiently and delivering an exceptional customer experience," said Katie Stein, CEO at ASAPP. "Tabs is putting GenerativeAgent to work where its customers are, so they can get fast and accurate answers when they need them, while its support team stays focused on the issues where their expertise matters most. That combination of AI and human expertise is what we believe the next generation of customer service should look like."

 

About ASAPP

ASAPP is the agentic Customer Experience Platform purpose-built for enterprise customer service. CXP orchestrates AI agents, human expertise, and enterprise systems to resolve customer issues faster and more accurately across voice and digital channels.

  • Generative AgentCustomer ExperienceAI
News Disclaimer
Want to reach B2B tech decision-makers through TechIntelPro? Get our Media Kit
  • Share
Enterprise Tech News