Getty Images has announced a display agreement with OpenAI, enabling its licensed visual content libraries to appear within ChatGPT’s search and discovery experiences. The partnership is designed to enhance the quality, relevance, and trustworthiness of visual responses delivered through AI-powered interactions.
Through this agreement, Getty Images’ extensive licensed content ecosystem will be integrated into ChatGPT, providing users with richer and more contextually relevant visual outputs across queries and discovery workflows.
Getty Images has entered a display agreement with OpenAI.
Licensed Getty Images content will appear within ChatGPT search and discovery experiences.
The integration aims to enhance visual richness in AI-generated responses.
The partnership focuses on improving trust and quality in AI-powered visual content.
Getty Images operates major platforms including Getty Images, iStock, and Unsplash.
The company works with approximately 600,000 content creators globally.
The partnership between Getty Images and OpenAI reflects a growing emphasis on improving visual intelligence in AI-driven search and discovery systems. As generative AI becomes more widely used for information retrieval, the inclusion of licensed, high-quality imagery is increasingly seen as essential for delivering accurate and trustworthy user experiences.
By integrating Getty Images’ licensed content, ChatGPT will be able to surface more relevant and high-quality visuals alongside text-based responses, improving the overall usability and depth of AI-generated outputs.
A key focus of the agreement is ensuring that AI systems rely on properly licensed and permissioned visual content. This approach is intended to strengthen trust in AI-generated responses while supporting responsible content usage across platforms.
Getty Images emphasized that high-quality licensed visuals play an important role in making AI-powered search more useful and reliable.
“High-quality, licensed visual content makes AI-powered search and discovery more useful and more trustworthy. This partnership with OpenAI reflects a shared recognition of that, and together we will deliver richer visual experiences to ChatGPT users,” said Craig Peters, Chief Executive Officer at Getty Images.
Getty Images is a global visual content marketplace that provides a wide range of creative and editorial assets through its brands, including Getty Images, iStock, and Unsplash. The company works with a vast network of contributors and content partners worldwide, enabling access to millions of images and video assets across industries and use cases.
Each year, Getty Images covers a large volume of news, sports, and entertainment events, maintaining one of the world’s most extensive privately owned visual archives.
The company also continues to invest in generative AI capabilities trained on permissioned content, enabling customers to create commercially safe visual assets while maintaining clear usage rights and licensing protections.
The collaboration highlights the increasing convergence of AI platforms and licensed content ecosystems. As AI systems evolve, partnerships like this are expected to play a key role in ensuring that generated responses are both visually rich and compliant with intellectual property standards.
By combining OpenAI’s conversational AI capabilities with Getty Images’ licensed content infrastructure, the partnership aims to enhance the quality of AI-driven discovery experiences across global users.
Getty Images is a preeminent global visual content creator and marketplace that offers a full range of content solutions to meet the needs of any customer around the globe, no matter their size. Through its Getty Images, iStock and Unsplash brands, websites and APIs, Getty Images serves customers in almost every country in the world and is the first-place people turn to discover, purchase and share powerful visual content from the world’s best photographers and videographers. Getty Images works with almost 600,000 content creators and almost 360 content partners to deliver this powerful and comprehensive content. Each year Getty Images covers more than 160,000 news, sport and entertainment events providing depth and breadth of coverage that is unmatched. Getty Images maintains one of the largest and best privately-owned photographic archives in the world with millions of images dating back to the beginning of photography.
Through its best-in-class creative library and Custom Content solutions, Getty Images helps customers elevate their creativity and entire end-to-end creative process to find the right visual for any need. With the adoption and distribution of generative AI technologies and tools trained on permissioned content that include indemnification and perpetual, worldwide usage rights, Getty Images and iStock customers can use text to image generation to ideate and create commercially safe compelling visuals, further expanding Getty Images capabilities to deliver exactly what customers are looking for.
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