BrandAxis, an AI search analytics platform for marketers, agencies and growing businesses, has announced the launch of its public platform aimed at helping brands measure and improve their visibility across AI-generated search and answer engines.
The company is positioning itself as a challenger in the emerging AI visibility analytics market by offering a more accessible alternative to enterprise-focused AI search monitoring platforms.
As AI-powered answer engines such as ChatGPT, Google AI Mode and Claude increasingly influence product discovery and purchasing decisions, businesses are facing new challenges around how their brands are represented in AI-generated responses.
Unlike traditional search environments where rankings are largely keyword-driven, AI search systems interpret brand positioning, credibility and contextual relevance across multiple content sources including websites, blogs, news articles, social media discussions and video platforms.
BrandAxis stated that many businesses currently lack visibility into whether they are being recommended, misrepresented or ignored entirely by AI systems.
“AI search should not only be measurable for companies with enterprise budgets,” said Felix Norton, Co-founder of BrandAxis. “Every brand deserves to know how AI describes them, whether they are being recommended, and why competitors may be showing up instead. BrandAxis was built to make that level of visibility accessible.”
The platform is designed specifically for AI search and answer engine optimization environments, where visibility is shaped by how large language models interpret and reference brand information.
BrandAxis analyzes AI-generated responses across platforms such as ChatGPT, AI Overviews, Perplexity and Claude while tracking factors including sentiment, rankings, citations and competitor mentions.
The company stated that the platform helps businesses understand how their products, services and brand positioning are represented within AI-generated answers and conversational search experiences.
Key platform capabilities include:
BrandAxis stated that its launch strategy focuses on affordability, speed and ease of access for agencies, startups and mid-market businesses that may not have enterprise software budgets.
The company noted that while many AI search analytics platforms are moving toward complex enterprise dashboards and premium pricing structures, BrandAxis aims to simplify implementation and reduce barriers to entry.
According to the company, businesses can begin tracking AI visibility insights within minutes of signing up for the platform.
The platform was co-founded by Felix Norton, a digital agency founder with experience in SEO and performance marketing, alongside software engineer and fintech entrepreneur Freddie O’Donnell, who led the technical development of the platform.
The founders stated that the concept for BrandAxis emerged from growing evidence that AI-generated recommendations are becoming a meaningful customer acquisition channel for brands.
The company believes AI visibility will increasingly influence traffic, conversions and brand trust as AI systems become more integrated into consumer research and purchasing journeys.
“Marketers already know how important visibility is on Google. Higher visibly and rankings directly correlate to sales and revenue,” Norton added. “But AI search changes the game. It does not just rank brands. It interprets them, compares them and recommends them, with studies showing conversion rates being x4 higher than traditional search mediums. BrandAxis helps teams understand that new layer of influence, and empowers marketing teams to leverage AI visibility and recommendations as an effective marketing channel.”
BrandAxis stated that the platform is now available with both free and paid plans designed for agencies, marketing teams and businesses looking to monitor AI-driven brand visibility.
About BrandAxis.ai
BrandAxis.ai is an AI search analytics platform that helps brands measure, monitor and improve how they appear in AI-generated answers. The platform tracks AI visibility, rankings, sentiment, competitor mentions and source influence across major AI answer engines, helping marketers understand how AI systems describe their brand and what to do about it.
Built in Cape Town and operated by BrandAxis, the company is focused on making AI visibility tracking accessible to businesses, agencies and marketing teams competing in the new era of AI search.
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