Oracle today announced the launch of new role-based AI agents embedded within Oracle Fusion Cloud Applications, specifically targeting customer experience (CX) processes in marketing, sales, and service. Built with Oracle AI Agent Studio for Fusion Applications, these prebuilt agents run natively on Oracle Cloud Infrastructure at no additional cost, leveraging unified data to automate workflows, provide predictive insights, and enable proactive customer interactions that drive revenue growth and productivity.
Quick Intel
Oracle is advancing its AI capabilities in enterprise applications with the rollout of specialized AI agents designed to transform customer experience operations. These agents are fully embedded in Oracle Fusion Cloud Applications, enabling organizations to scale intelligent, data-driven interactions across marketing, sales, and service without disrupting existing workflows.
In marketing, the new agents streamline campaign lifecycle management. The Program Planning Agent defines goals, audiences, and narratives for cross-sell and up-sell initiatives. The Program Brief Agent generates aligned summaries to unify product, marketing, and sales teams. Program Orchestration Agent translates briefs into actionable tactics and assets. Buying Group Agent creates targeted segments and identifies high-potential accounts. Customer Insights Agent grounds engagements in real signals like billing status and service history. Audience Analysis Agent optimizes investment by recommending segmentation and strategies. Copywriting Agent automates consistent content creation for emails, landing pages, and web assets. Image Picker Agent selects brand-aligned visuals from approved libraries.
For sales teams, agents enhance efficiency and relationship building. Contact Insights Agent delivers actionable contact research and account connection details. Quote Generation Agent assembles accurate quotes from diverse inputs like emails or drawings. Renewal Agent monitors contract health, flags risks, and generates briefs with upsell recommendations. My Territory Agent highlights risks, expansion opportunities, and changes across accounts.
In service, agents focus on faster resolution and better experiences. Start-of-Day Agent provides technicians with personalized daily summaries to boost first-time fix rates. Work Order Scheduling Agent optimizes assignments based on availability, skills, and parts. Customer Self Service Agent enables instant answers, issue creation, and escalation. Attachment Processing Agent extracts and summarizes data from files to accelerate triage.
Chris Leone, executive vice president of Applications Development at Oracle, said: "Organizations are transforming slow, reactive sales, marketing, and service processes into proactive and intelligent workflows that deliver exceptional customer experiences at scale and drive revenue growth. The new AI agents in Oracle Fusion Applications help organizations grow customer relationships and lifetime value by delivering customer experiences that are driven by unified data from across multiple business processes."
Beyond these prebuilt agents, Oracle AI Agent Studio empowers customers and partners to create, test, and deploy custom AI agents or collaborative agent teams tailored to specific enterprise requirements. Running on Oracle Cloud Infrastructure, the solution supports Oracle Fusion Cloud Applications—including ERP, HCM, SCM, and CX—helping organizations execute faster, decide smarter, and reduce costs through integrated AI.
About Oracle Fusion Cloud Applications Oracle Fusion Cloud Applications provide an integrated suite of AI-powered cloud applications that enable organizations to execute faster, make smarter decisions, and lower costs. Oracle Fusion Applications include:
About Oracle
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