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NielsenIQ today announced the launch of NIQ Product Intelligence, a new solution designed to help retailers and brands transform fragmented product data into structured, interoperable intelligence that fuels AI-driven commerce. As AI increasingly shapes how consumers discover, evaluate, and purchase products, the quality and completeness of product data have become a defining competitive advantage.
NIQ Product Intelligence standardizes attributes, resolves product identity across systems, and enriches product data at scale.
Built on NIQ's relationships with more than 8,900 retailers across 90 countries.
Product catalog spans more than 246 million unique items with over 10 billion maintained product attributes.
Covers approximately 82% of the world's population and more than $7.4 trillion in global consumer spend.
First major offering within NIQ's broader Commerce Intelligence portfolio.
Now available in the United States, with expansion plans to be evaluated.
"AI systems can only reason over products they can properly understand," said Troy Treangen, Chief Product Officer, NIQ. "Product Intelligence creates a structured, interoperable product layer that resolves fragmented data, enriches attributes, and enables AI systems to identify, compare, and recommend products with far greater accuracy."
In AI-mediated commerce environments, products that lack structured, enriched, and machine-readable data risk becoming invisible to recommendation engines, AI assistants, and autonomous purchasing agents. NIQ Product Intelligence addresses this challenge by creating a unified product intelligence layer that standardizes attributes, resolves product identity across systems, and enriches product data at scale, enabling AI systems to better understand, match, recommend, and surface products across digital and physical commerce channels.
A traditional keyword search may only surface products containing exact terms like "protein snack" or "low-alcohol drinks." AI-driven commerce experiences require a much deeper understanding of consumer intent and context, helping consumers discover products through nuanced requests such as "a healthy chocolate brownie alternative that still feels indulgent," "a premium low-alcohol drink for a dinner party," or "a gluten-free movie snack for family night." Product Intelligence helps structure and enrich product data so AI systems can better interpret consumer needs, understand product attributes and context, and surface the most relevant recommendations.
Built on NIQ's existing global commerce data assets and harmonization expertise, Product Intelligence helps brands and retailers:
Build a unified and interoperable product intelligence layer
Standardize and enrich product attributes at scale
Improve product matching, discoverability, and cross-system consistency
Enable products to become recommendation-ready across emerging AI commerce environments
NIQ Product Intelligence is built on NIQ's global commerce intelligence infrastructure, including relationships with more than 8,900 retailers across 90 countries, a product catalog spanning more than 246 million unique items, and over 10 billion maintained product attributes. The solution also leverages NIQ's decades of expertise in harmonizing and enriching complex commerce data across retailers, brands, and digital platforms.
The launch of Product Intelligence represents the first major offering within NIQ's broader Commerce Intelligence portfolio, combining NIQ's existing data assets, product content capabilities, and harmonization expertise into solutions that help customers build for the next era of AI-driven and agentic commerce today. NIQ will showcase Product Intelligence and its role in enabling agentic commerce at NIQ's annual C360 event, taking place June 8-11 in San Antonio, Texas.
NIQ Product Intelligence is now available in the United States, with expansion plans to be evaluated over time.
About NIQ
NielsenIQ is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action.
With operations in more than 90 countries, NIQ covers approximately 82% of the world's population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View—helping brands and retailers understand what consumers buy, why they buy it, and what to do next.
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