Iterable, the AI customer engagement platform, today introduced a major expansion of its platform — including a native Integrations Hub, Nova Conversations, RCS messaging, new Nova Intelligence Agents, and more designed to connect customer context across the marketing stack and turn every interaction into intelligence for what happens next.
Announced in San Francisco, the Fall Product Release tackles the context gap where consumers experience every interaction as one continuous relationship, but context behind those interactions is fragmented across systems, leaving marketers and AI making decisions without the full picture.
These features tackle a core challenge in modern marketing: the context gap. Consumers experience every interaction with a brand as part of one continuous relationship, but the context behind those interactions is often fragmented across different systems. That means marketers, and increasingly their AI, are making decisions without the full picture.
“Customers remember every interaction they have with a brand. The technology behind those experiences should, too,” said Nick Beil, Chief Product Officer at Iterable. “That’s becoming even more important with AI: without connected context, AI can move faster, but it can’t necessarily make smarter decisions. We’re building Iterable so every signal, conversation, and outcome adds to what the platform understands about the customer, and makes the next interaction better."
Top brands from Iterable's global customer community are already seeing the impact; Babylist has used Nova Intelligence to reclaim 50% of its CRM team's campaign bandwidth. Other Iterable customers are using Nova Agent to accelerate analysis, personalization, quality assurance, and experimentation. For example, customers leveraging Iterable's Send Time Decisioning see an over 70% lift in clicks and over 80% lift in opens.
Connected context becomes more valuable when brands can put it to work in the moments customers are actively engaging. Iterable is expanding its native messaging capabilities to help marketers turn mobile channels into richer, more interactive experiences.
RCS (Rich Communication Services) brings verified branded messaging, rich media, carousels, suggested replies, personalization, and journey orchestration natively into Iterable—turning traditional mobile messaging into an interactive experience within the message thread. WhatsApp, built natively within Iterable, enables marketers to extend connected, personalized conversations to one of the world's most widely used messaging channels.
“RCS turns messaging from a text-only push into an interactive surface,” said Adrian Rohr, VP of Membership & Retention at Fabletics. “Carousels, high-resolution product imagery, video, and suggested replies let us merchandise directly in the thread instead of relying on a link click to do the work.”
Iterable is expanding its data foundation so every interaction — and every AI-powered decision — can build on a richer, more current understanding of the customer.
Integrations Hub brings integration discovery, configuration, and management directly into Iterable, making customer context across the marketing stack easier to connect and activate. Salesforce Sync natively syncs Salesforce Contacts, Leads, Accounts, and Cases with Iterable users, events, and catalogs, helping sales and marketing work from a shared understanding. Journeys Live Data brings real-time signals directly into journeys, enabling experiences to respond to what's happening now—not what was true when the journey launched. Catalog in Audience Segmentation combines customer and catalog data in a single query.
“Journeys Live Data lets us run multiple experiments within a single global journey—no custom middleware, no profile bloat,” said Peter de Jong, Associate Director of Engineering at HelloFresh. “For a multi-market operation like HelloFresh, that flexibility has allowed us to scale experimentation across numerous live journeys without adding engineering overhead.”
Every interaction creates new information about what a customer wants, how they engage, and what works. Iterable is expanding Nova to turn those signals into intelligence marketers can use.
Nova Conversations brings AI guidance into customer conversations, using the context of each interaction to help guide customers toward the right next outcome. Monitoring Agent moves marketers beyond passive campaign alerts by proactively surfacing performance issues and anomalies, explaining what happened, and recommending actions. Enhancements to Analytics Agent provide deeper insight into performance across campaigns, channels, and journeys.
“The automated agent capabilities in Iterable are a massive step forward for campaign management,” said Katie Baele, Director of Lifecycle Marketing at Centerfield. “Getting proactive alerts for campaign health allows us to catch performance issues instantly and optimize our execution with total confidence.”
The Fall Product Release also includes Data Sync Latency Enhancements, reducing the time it takes for new and updated Iterable data to reach customers' cloud data warehouses. Together, these capabilities create a continuous intelligence loop where customer context informs each interaction, every response creates new intelligence, and that intelligence makes what happens next smarter.
About Iterable
Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands like HelloFresh, Square, and People, Inc. It transforms data into action, powering intelligent, personalized customer experiences across every channel. Iterable gives teams the freedom to move fast, the governance to stay in control, and the confidence to scale what works. With Iterable, customer engagement is not just a tactic it is a growth engine.
