Elliptic Labs, a global leader in AI Virtual Smart Sensors, has integrated its innovative software-based sensor platform into 12 new smartphone models launched in June 2025. Partnering with major brands like vivo, Transsion, and HONOR, the company continues to redefine smartphone functionality with its AI-driven solutions, now deployed in over 500 million devices worldwide. This milestone underscores Elliptic Labs’ growing influence in the smartphone industry, delivering cost-effective and efficient technology for proximity detection.
Elliptic Labs launched AI Virtual Smart Sensors in 12 smartphones in June 2025.
Partners include vivo (five models), Transsion (three models), and HONOR (four models).
Year-to-date, 36 smartphone models feature Elliptic Labs’ AI sensor technology.
AI Virtual Proximity Sensor enhances user experience by disabling touch during calls.
Software-based solution reduces costs and eliminates hardware sensor dependency.
Technology deployed in over 500 million devices globally.
Elliptic Labs’ AI Virtual Smart Sensor Platform has been integrated into 12 smartphone models launched in June 2025, marking a significant achievement for the Oslo-based company. “Elliptic Labs' AI Virtual Smart Sensor Platform was launched on 12 smartphone models in June 2025, bringing our total to 36 smartphone model launches year-to-date 2025,” said Laila Danielsen, CEO of Elliptic Labs. The launches include four models from HONOR’s 400 Series, five from vivo, including the IQOO Neo10 Pro+ and S30 Series, and three from Transsion’s Tecno POVA Curve and POVA 7 Series. This brings the company’s 2025 total to 36 smartphone models, reinforcing its position as a leader in AI-driven sensor technology.
The AI Virtual Proximity Sensor, a core component of Elliptic Labs’ platform, enhances smartphone usability by detecting when a user holds the device to their ear during a call. This triggers the screen to turn off and disables touch functionality, preventing unintended actions like hanging up or dialing. By turning off the display, the sensor also conserves battery life, improving device efficiency. Unlike traditional hardware-based sensors, Elliptic Labs’ solution is entirely software-based, offering a unique approach to proximity detection that is both robust and cost-effective.
By replacing dedicated hardware sensors with its AI Virtual Proximity Sensor, Elliptic Labs reduces manufacturing costs and eliminates sourcing risks for smartphone makers. This software-only approach delivers the same level of performance as hardware sensors while streamlining production and lowering expenses. The technology’s scalability and reliability have made it a preferred choice for leading brands like vivo, Transsion, and HONOR, with deployments now exceeding 500 million devices globally.
The adoption of Elliptic Labs’ AI Virtual Smart Sensors across 36 smartphone models in 2025 highlights the growing demand for innovative, cost-efficient solutions in the smartphone market. The company’s partnerships with industry giants demonstrate its ability to meet the needs of diverse manufacturers while maintaining high performance standards. As smartphones continue to evolve, Elliptic Labs’ software-driven approach positions it as a key player in shaping the future of mobile technology.
Elliptic Labs’ latest achievement in June 2025 showcases its commitment to advancing smartphone functionality through AI innovation. With a strong presence in over 500 million devices and ongoing collaborations with top-tier manufacturers, the company is poised to drive further advancements in the industry, delivering smarter, more efficient solutions for the next generation of smartphones.
Elliptic Labs’ AI Virtual Smart Sensor Platform™ brings contextual intelligence to devices, enhancing user experiences. Our technology uses proprietary deep neural networks to create AI-powered Virtual Smart Sensors that improve personalization, privacy, and productivity.
Currently deployed in over 500 million devices, our platform works across all devices, operating systems, platforms, and applications. By utilizing system-level telemetry data to cloud-based Large Language Models (LLMs), the AI Virtual Smart Sensor Platform delivers the unrivaled capability to utilize output data from every available data source. This approach allows devices to better understand and respond to their environment, making technology more intuitive and user-friendly. At Elliptic Labs, we’re not just adapting to the future of technology – we’re actively shaping it. Our goal is to continue pushing the boundaries of contextual intelligence, creating more intuitive and powerful experiences for users worldwide.
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