Salsify, the leading Product Experience Management (PXM) platform, announced significant milestones in 2025, including record AI adoption, substantial operational scaling, and top-tier financial performance. Customers automated over 768 million workflow tasks—a 50% year-over-year increase—and published more than 5 billion products globally, reflecting 46% growth. These results demonstrate how enterprises leverage Salsify’s AI-powered capabilities to enhance product data quality, boost throughput, and prepare for the emerging era of agentic commerce.
Salsify’s platform enabled enterprises to automate routine PXM tasks at unprecedented scale. Automated workflow tasks per active user rose 43% year-over-year, allowing teams to increase output without additional headcount. Features like FeedbackIQ for GDSN error resolution and Angie for data mapping delivered immediate productivity gains.
"Intelligence Suite feels like a partner. It’s a time-saver and complete differentiator in the market. Our team was spending 20-30 minutes validating information for just one product; now we can do that in 5 minutes. We set up a complete product from scratch in one day; without Intelligence Suite that would have taken several days." – Liam Bucher, Director of Performance Marketing, Kerry Group
Salsify achieved exceptional financial metrics in 2025, including sustained profitability with 30%+ EBITDA margins, near-perfect 95%+ gross loss retention, and a strong balance sheet with over $250 million in cash and no debt. These indicators highlight the platform’s deep integration into customer commerce operations and its role as a durable, mission-critical foundation.
As AI agents and conversational assistants become key discovery channels, Salsify emphasizes the need for trusted, structured, machine-readable product data. Unlike web-scraped sources, the platform provides governed, continuously optimized product truth essential for accurate recommendations in agent-driven experiences.
"Agentic commerce is still early, but the ‘brilliant basics’ required for brands to win are already clear. AI agents, whether assisting humans today or acting more autonomously in the future, depend on accurate, complete, and optimized product data. That is the problem Salsify has been solving for over a decade." – Piyush Chaudhari, CEO of Salsify
Salsify nearly doubled GDSN market coverage with new regions including Spain, Italy, Greece, Czech Republic, Finland, Sweden, and Poland, driving 57% growth in GDSN-published products. Enhanced Content adoption surged 106%, supported by deeper analytics, while D2C publications grew 48.5% through expanded eCommerce connectors.
New capabilities such as AI Searchable Catalog Sites optimize content for AI crawlers and large language models, while Site Analytics dashboards provide visibility into digital catalog performance.
"With Catalog Sites, we can create a launch kit in just one hour, including all of the required data and visual assets...On a yearly basis, that’s a savings of 35 days’ worth of manual work." – Kübra Bülbül, Master Data Manager, VitrA
These advancements position Salsify as a leader in enabling brands to succeed across human-led shopping and future agentic commerce ecosystems, with continued innovation focused on automation, data accuracy, and AI readiness.
About Salsify
Salsify helps thousands of brand manufacturers, distributors, and retailers in over 140 countries win on the digital and agentic shelves. The company’s Product Experience Management (PXM) platform enables organizations to centralize all of their product content, connect to the commerce ecosystem, and automate business processes to deliver the best possible product experiences across every selling destination and agentic commerce opportunity.
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