Klaviyo has reached an agreement to acquire the team and technology of Agency, an AI-native customer success company led by co-founder and CEO Elias Torres, strengthening its AI capabilities across its CRM platform. Following the deal closing, Torres will become Chief Product Officer and will lead Klaviyo's agent product line, including Composer and Customer Agent.
Klaviyo acquires Agency's team and technology to strengthen AI capabilities.
Elias Torres joins as Chief Product Officer, leading Composer and Customer Agent products.
Torres co-founded Drift and Agency; previously hired Bialecki at Performable before HubSpot acquisition.
Klaviyo stores 9+ billion consumer profiles and ingests over 250 trillion data points quarterly.
Composer is Klaviyo's marketing agent that builds and optimizes campaigns.
Customer Agent provides always-on conversational agent for businesses' customers.
Today every consumer business needs two things: an agent that helps grow the business, deciding what to do next, and an agent that talks to the consumer directly, answering and acting in the moment. Klaviyo is already making that vision a reality with Composer and Customer Agent. Composer analyzes performance and figures out what to do next, building and optimizing campaigns and automations, while Customer Agent gives every business an always-on agent for its own customers. Both get better every time a customer interacts with either one, but what makes Klaviyo's agents stand out is the infrastructure they're built on.
An agent is only as good as the context behind it, and Klaviyo has spent more than a decade building that context with a real-time, unified view of consumer behavior. Klaviyo's data infrastructure now stores more than nine billion consumer profiles and ingests and indexes more than a quarter of a trillion data points every quarter. That depth separates an agent that only answers questions from one that actually understands what a customer wants. Torres brings more than two decades of experience building customer-engagement software. He hired Bialecki as one of his first engineers at Performable before HubSpot acquired the company, then co-founded Drift and later Agency.
"Elias and I have always believed every customer should be treated like they're the only one. Agents give us a powerful new way to deliver on that belief. At Klaviyo, we've spent years building the data and infrastructure needed to create deeply personalized customer experiences, and Composer and Customer Agent demonstrate what that foundation can enable," said Andrew Bialecki, co-founder and co-CEO of Klaviyo. "Elias has been at the forefront of AI agents for support and sales for years, and he's exactly the kind of technologist and builder I've always respected. Together we're going to build on that momentum and enhance the experience our agents can provide for the businesses Klaviyo serves."
"I've always been obsessed with transforming how businesses engage with their customers. At Agency, we built agents that proactively surface what customers need before they ask. But that's only half the picture. By joining Klaviyo, I get the other half, an understanding of consumer behavior that nobody else has, and the ability to scale faster," said Elias Torres. "Working with Andrew and the Klaviyo team I get to push that further and change how millions of consumers experience the businesses they buy from."
About Klaviyo
Klaviyo is an autonomous B2C CRM that powers more valuable customer experiences. We unify a flexible, scalable data platform, intelligence that gets smarter with every interaction, and action across Marketing and Service to help businesses turn real-time customer data into personalization at scale. High-growth enterprises like Mattel, TaylorMade, Glossier, Liquid Death, Daily Harvest and more than 205,000 other paying customers leverage Klaviyo's actionable infrastructure and our more than 350 integrations to deliver measurable outcomes through faster, higher-quality experiences.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones, and thrive on the tech pulse.
