8x8, Inc. leading global business communications platform provider, has announced appointment of Boris Grinshpun as Global Vice President, Product Management, effective October 12, 2026. Grinshpun joins 8x8 as company accelerates product innovation to capitalize on growing opportunity to deliver AI-driven customer experiences.
As head of Product Management, Grinshpun will lead 8x8 global product management organization, driving product roadmap and execution across company's integrated portfolio of Unified Communications, Contact Center, and Communications Platform as a Service solutions. He will play central role in translating product vision into market-leading capabilities, accelerating innovation, delivering seamless AI-powered customer and employee experiences.
Next era of customer experience will be defined by companies that can combine power of AI with reliability and performance of enterprise-grade communications. As agentic voice AI adoption accelerates, high-quality, dependable voice communications more critical than ever. With decades of expertise in delivering carrier-grade voice, deeply integrated CX platform, and native AI development environment, we have technology and vision to bring next era of AI-powered customer experience to life.
Grinshpun brings more than 20 years experience building and scaling enterprise technology platforms, with strong track record of product innovation, strategic transformation, and commercial growth. Most recently served as VP Product Portfolio at NiCE, where he led product strategy across outbound engagement, agent workspace, CRM, and AI innovation. During tenure, spearheaded integration of acquired technologies into NiCE customer experience platform, launched AI-powered products, and helped generate more than $25 million in bookings through new product packaging and pricing.
Previously, as VP Product and Strategy at LiveVox, subsequently acquired by NiCE, Grinshpun played key role in transforming company from point solution into comprehensive customer engagement platform, helping grow annual revenue and supporting successful public listing in 2021. Earlier in career, co-founded Terafina, financial technology company acquired by NCR, and held product strategy and leadership positions at U.S. Bank, Wells Fargo, and HSBC. Holds BBA in Management Information Systems from University of Michigan.
Independent directors of 8x8 Compensation Committee approved grant of 550,000 shares of restricted stock units of 8x8 common stock to Grinshpun. Award will vest over three-year period, subject to continued employment.
About 8x8, Inc.
8x8, Inc. connects people and organizations through seamless communication on one of industry's most integrated platforms for Customer Experience – combining Contact Center, Unified Communications and CPaaS APIs. 8x8 Platform for CX integrates AI to enable personalized customer journeys, drive operational excellence and insights, and facilitate team collaboration.
