Enterprises in Switzerland are modernizing private and hybrid cloud environments to build secure, AI-optimized infrastructure that strengthens resilience, according to a new research report from ISG. The report finds that organizations are rethinking cloud strategies to meet evolving business, regulatory, and AI requirements, placing as much emphasis on long-term adaptability as on technology capabilities.
Swiss enterprises are rethinking cloud strategies to meet evolving business, regulatory, and AI requirements, prioritizing long-term adaptability.
Organizations are moving select workloads from public clouds to private and hybrid infrastructure for greater cost control and data sovereignty.
Rising hyperscaler costs and complex licensing models are prompting reassessment of cloud strategies.
Enterprises seek providers that automate infrastructure management, improve operational visibility, and maintain reliable service across hybrid environments.
Sustainability, responsible AI, and security transparency are becoming key evaluation criteria for infrastructure providers.
The report evaluates 74 providers across five quadrants, with Swisscom named a Leader in all five.
Enterprises in Switzerland are modernizing private and hybrid cloud environments to build secure, AI-optimized infrastructure that strengthens resilience, according to a new research report published today by Information Services Group (ISG), a global AI-centered technology research and advisory firm.
Enterprises are placing as much emphasis on long-term adaptability as they are on technology capabilities. Providers that can support continuous transformation will be better positioned to meet changing enterprise needs.
The 2026 ISG Provider Lens® Private/Hybrid Cloud — Data Center Services report for Switzerland finds that enterprises are rethinking cloud strategies to meet evolving business, regulatory and AI requirements. As organizations scale AI deployments, they seek providers that can modernize core platforms while ensuring secure, compliant operations.
"Enterprises are placing as much emphasis on long-term adaptability as they are on technology capabilities," said Uwe Ladwig, director, ISG. "Providers that can support continuous transformation will be better positioned to meet changing enterprise needs."
Swiss organizations are moving select workloads from public clouds into private and hybrid cloud infrastructure to gain greater control over costs and data, the report says. Rising hyperscaler costs and more complex licensing models are prompting enterprises to reassess their cloud strategies, while evolving data sovereignty requirements reinforce this trend. Hybrid approaches that combine local infrastructure with public cloud services are becoming the preferred model.
As AI adoption expands, enterprises need infrastructure that enables more intelligent and efficient operations, ISG says. Organizations are looking to providers to automate infrastructure management, improve operational visibility and maintain reliable service across hybrid environments. Business continuity is also becoming a higher priority, with enterprises placing greater importance on robust disaster recovery and high availability. These changing priorities are influencing how enterprises evaluate infrastructure providers.
Enterprises increasingly consider security, responsible AI and sustainability when evaluating infrastructure providers, the report says. They want greater transparency in how providers protect data, govern AI and report environmental performance as regulatory expectations continue to evolve. Organizations also seek more visibility into infrastructure spending to improve efficiency and manage costs across hybrid environments. Evolving regulatory and operational demands are increasing demand for providers with proven expertise and clear accountability.
"As AI becomes more deeply embedded in infrastructure operations, enterprises expect greater transparency in how those environments are managed," said Ulrich Meister, senior analyst, ISG Provider Lens Research, and lead author of the report. "Governance and accountability now matter as much as innovation when organizations evaluate infrastructure providers."
The report also explores other trends shaping Switzerland's cloud infrastructure market, including growing ecosystem partnerships among providers and increasing investment in AI infrastructure expertise to address skilled-worker shortages.
The report evaluates the capabilities of 74 providers across five quadrants: AI-ready Infrastructure Managed Services — Large Accounts; AI-ready Infrastructure Managed Services — Midmarket; Managed Cloud Hosting and Resilient Infrastructure Services — Large Accounts; Managed Cloud Hosting and Resilient Infrastructure Services — Midmarket; and Sustainable Colocation Services.
The report names Swisscom as a Leader in all five quadrants. It names Green as a Leader in three quadrants and Atos, Aveniq, CONVOTIS, Deutsche Telekom/T-Systems, ELCA/EveryWare, Kyndryl, MTF and ti&m as Leaders in two quadrants each. Accenture, BitHawk, Capgemini, Digital Realty, Equinix, exaSys, HCLTech, Netcloud, NTT DATA, STACK Infrastructure, TCS, UMB and Wipro are named as Leaders in one quadrant each.
About ISG
ISG is a global AI-centered technology research and advisory firm. A trusted partner to more than 900 clients, including 75 of the world's top 100 enterprises, ISG is a long-time leader in technology and business services that is now at the forefront of leveraging AI to help organizations achieve operational excellence and faster growth. The firm, founded in 2006, is known for its proprietary market data and research, in-depth knowledge and governance of provider ecosystems, and the expertise of its 1,500 professionals worldwide working together to help clients maximize the value of their technology investments.
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