Zapier, the leader in AI-powered workflow automation, has announced the launch of 1 Million Als, a massive global initiative aimed at providing free AI education to one million people. Named after "Al," the central character from Zapier's debut Super Bowl commercial earlier this year, the program is designed to democratize AI literacy. Participants can engage through a variety of formats, including live workshops, virtual bootcamps, and self-paced courses, as well as by building their first AI-powered workflows directly within the Zapier platform. To maintain transparency, Zapier has launched a live counter at zapier.com/million-ai-pledge to track global progress toward this ambitious milestone.
The Pledge: Providing free AI education to 1,000,000 participants worldwide.
Accessibility: Open to everyone, regardless of technical background or engineering experience.
Educational Formats: Includes the Zapier Learning Academy, virtual bootcamps, webinars, and the annual ZapConnect conference.
Upcoming Milestone: The first major workshop, "Your First Real AI Win," is scheduled for April 7.
Product Integration: Users can contribute to the million-person goal simply by building their first AI-powered workflow.
Public Scoreboard: Real-time tracking of the initiative's progress is available to the public online.
Zapier’s approach to AI adoption focuses on practical utility rather than "thought leadership" trends. By offering hands-on building opportunities, the company aims to empower non-technical users to solve real business problems. The initiative recognizes that some of the most impactful automation use cases are discovered by frontline employees rather than engineers, provided they have access to the right training and tools.
"Some of the best use cases at Zapier didn't come from engineers. They came from people who had access to the right resources," said Wade Foster, Zapier's CEO. "1 Million ALs is about making that starting point free and available to everyone."
The program leverages the brand equity of Zapier's Super Bowl character to make technical learning feel approachable and engaging. By framing the initiative as a "public pledge," Zapier is positioning itself as a primary educator in the automation space. The curriculum is designed to be immediately actionable, offering AI workflow templates that allow users to see the benefits of automation upon sign-up.
"Most companies are driving AI adoption with thought leadership that all sounds the same," added Dan Slagen, SVP of Marketing at Zapier. "We have a character people already know, education programs already running, and hundreds of thousands of people already building. 1 Million Als is a public pledge to keep going, and a scoreboard so everyone can see the progress."
About Zapier
Zapier is the leader in AI-powered workflow automation, connecting more than 8,000 apps to help businesses of all sizes move faster and work smarter. Millions of users rely on Zapier to automate repetitive tasks, streamline operations, and build with AI. Zapier is a fully remote company. Learn more at zapier.com.
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