Treasure Data today launched Marketing Super Agent, a groundbreaking AI marketer integrated directly into its AI Marketing Cloud. Unlike traditional AI copilots focused on isolated content generation, Marketing Super Agent functions as a fully orchestrated, multi-agent system that manages the complete marketing lifecycle - from identity-informed audience intelligence and strategy through creative development, activation, and real-time optimization—within a single governed enterprise workspace.
Quick Intel
Revolutionizing Marketing with Orchestrated AI Agents
Marketing Super Agent transforms how enterprises approach AI in marketing by moving beyond point solutions to a cohesive, always-on system. Marketers input high-level prompts, and the Super Agent Orchestrator intelligently delegates tasks to specialized agents—covering deep research, sentiment analysis, competitor benchmarking, concept ideation, platform-specific creative production, and governed activation—all while maintaining enterprise-grade control and data governance.
This unified approach leverages Treasure Data’s trusted customer data foundation, ensuring every decision is grounded in first-party behavioral signals, persistent identity resolution, and unified profiles. The result is faster campaign planning, more relevant personalization, and measurable performance improvements without fragmenting workflows across disparate tools.
Core Capabilities Across the Marketing Lifecycle
The agentic architecture supports explainability and context retention, allowing marketers to trace reasoning, review outputs, and iterate with confidence.
“AI is only as valuable as the data powering it, the intelligence powering the decisioning, and the ease of use for marketers. As CMOs look to drive more precise engagement, the ability to connect AI-driven workflows directly to a customer experience holds tremendous potential. I’m excited to see how Treasure Data takes this to the next level and beyond.” – Will Lee, CEO, ADWEEK
“CMOs have been promised ‘AI transformation’ but offered point tools and copilots that don’t understand their business. Marketing Super Agent is the first AI system that behaves like a real marketing organization: strategic, smart, and built natively inside the data foundation that CMOs trust. Having access to an always-on strategist, analyst, and creative partner will help marketing teams become superhumans, delivering more impact with less friction.” – Kazuki Ohta, CEO and co-founder, Treasure Data
“For too long, marketers have been asked to spend more on AI without seeing clear, provable returns. Marketing Super Agent changes that equation. It delivers immediate, day-to-day value inside the workflows marketers already live in, building confidence through real outcomes, while preserving what matters most: the intelligence brain of the enterprise. Customers can activate AI across our Marketing Cloud without sacrificing the best-in-class CDP layer that keeps their data trusted, governed, and future-ready.” – Rafa Flores, Chief Product Officer, Treasure Data
Qualified companies can request access to Marketing Super Agent to begin leveraging this advanced AI marketing capability today.
About Treasure Data
Treasure Data provides global brands the trusted data foundation and intelligence to know and engage every customer with hyper-personalized experiences. The company’s Intelligent CDP, AI Agent Foundry, and AI Marketing Cloud together form the AI-enabled marketing platform to help companies reduce total cost of ownership and power revenue growth through more relevant engagement and AI decisioning. Visit www.treasuredata.com to learn more.
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