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Global advertising technology leader The Trade Desk has strengthened its leadership by appointing Omar Tawakol, a veteran in ad tech and AI, to its board of directors. This strategic move underscores the company’s commitment to advancing its position in programmatic advertising and leveraging AI to enhance digital marketing solutions.
The Trade Desk appoints Omar Tawakol to its board of directors, effective August 11, 2025.
Tawakol brings over 20 years of experience in ad tech, data platforms, and AI.
He founded BlueKai, acquired by Oracle in 2014, and Voicea, acquired by Cisco in 2019.
Currently, Tawakol is CEO of Rembrand, an AI platform for virtual product placements.
He also serves on the board of LiveRamp, a leader in data connectivity.
His expertise will support The Trade Desk’s global scaling and innovation in programmatic advertising.
On August 7, 2025, The Trade Desk (Nasdaq: TTD) announced the appointment of Omar Tawakol as a Class II director to its board, effective August 11, 2025, expanding the board to eight members. “Omar is one of the most influential forces in ad tech and AI, and I’m thrilled to welcome him to our board of directors,” said Jeff Green, CEO and Co-Founder, The Trade Desk. Tawakol’s extensive experience in building innovative companies positions him to contribute significantly to The Trade Desk’s mission of transforming digital advertising through its cloud-based, self-service platform.
Tawakol’s career is marked by significant contributions to the ad tech industry. He founded BlueKai, a data management platform that revolutionized audience data activation across digital channels, later acquired by Oracle in 2014. As SVP and GM of Oracle Data Cloud, he led data and measurement solutions for global brands. Tawakol also founded Voicea, an AI-powered voice collaboration platform acquired by Cisco in 2019, where he drove product-led growth for the Webex division. Currently, as CEO of Rembrand, he leads a creative AI platform enabling precise virtual product placements in video content, further advancing the intersection of AI and advertising.
“I’ve long admired what Jeff and the team at The Trade Desk have built, combining purpose, performance, and product excellence in a way that’s reshaping the digital advertising industry,” said Tawakol. “As the next frontier of AI and advertising continues to take shape, I look forward to contributing my experience and supporting The Trade Desk’s mission as it continues to scale globally.” Tawakol’s expertise in AI, data platforms, and programmatic advertising aligns with The Trade Desk’s focus on empowering ad buyers with a platform that optimizes campaigns across formats and devices, supported by integrations with major data and publisher partners.
Tawakol’s appointment comes at a time when The Trade Desk is experiencing strong growth, with Q2 2025 revenue reaching $694 million, a 19% year-over-year increase. His role on the board of LiveRamp (NYSE: RAMP) and academic credentials—a B.S. in Engineering from MIT and two master’s degrees from Stanford University in Engineering and Computer Science—further enhance his ability to guide The Trade Desk’s strategic initiatives. His insights will be critical as the company continues to innovate with its Kokai platform and expand partnerships, including support for Unified ID 2.0 to improve ad relevance and user privacy.
The addition of Omar Tawakol to The Trade Desk’s board of directors signals a strategic focus on leveraging AI and data-driven solutions to maintain its leadership in programmatic advertising. His proven track record and industry expertise will play a pivotal role in driving the company’s global expansion and innovation, ensuring it remains at the forefront of the ad tech industry.
The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific.
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