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  • Generative AI

Tencent Launches Hunyuan 3D Engine for AI-Powered Creation


Tencent Launches Hunyuan 3D Engine for AI-Powered Creation
  • by: Source Logo
  • |
  • November 26, 2025

Tencent has announced the official global launch of its Hunyuan 3D creation engine, a next-generation tool that empowers creators and enterprises with advanced AI-powered 3D modeling capabilities. The engine allows users to instantly generate high-quality, commercial-grade 3D assets from multimodal inputs like text descriptions, images, or sketches. This technology dramatically reduces production timelines from days or weeks to mere minutes, democratizing 3D content creation and eliminating the complexity of traditional workflows.

Quick Intel

  • Tencent globally launches the AI-powered Hunyuan 3D creation engine.

  • It generates commercial-grade 3D assets from text, images, or sketches in minutes.

  • Tencent Cloud offers the Hunyuan 3D Model API for enterprise integration.

  • The underlying open-source models have surpassed 3 million downloads on Hugging Face.

  • Users get 20 free generations daily; enterprise users receive 200 free credits.

  • Over 150 enterprises in China are already using the technology.

Revolutionizing 3D Content Creation

The Hunyuan 3D engine represents a significant leap in generative AI for the 3D domain. By simplifying the input process to simple text prompts or images, it removes the high technical barrier traditionally associated with 3D modeling. This enables a broader range of creators, from game developers and filmmakers to e-commerce and social media content creators, to produce high-fidelity 3D assets rapidly. The engine includes specialized models for creating individual objects as well as large-scale, interactive environments for use in gaming and virtual reality.

Enterprise Integration and Global Availability

Alongside the public-facing engine, Tencent Cloud is making the Hunyuan 3D Model API available to global businesses. This allows enterprises to seamlessly integrate these advanced 3D generation capabilities directly into their own workflows and applications. Use cases span game development, e-commerce product visualization, advertising, film special effects, and 3D printing. To encourage adoption, Tencent is offering a generous free tier: 20 daily generations for individual users on the global platform and 200 free credits for enterprise API users.

Building on a Foundation of Popular Open-Source Models

The global launch follows the successful open-sourcing of several Hunyuan 3D models in 2024, which have already gained significant traction with over 3 million downloads on the Hugging Face platform. This established a strong community foundation and demonstrated the technology's appeal to developers and creators worldwide. The engine has already been integrated by more than 150 enterprises in Mainland China, including notable names like Unity China and Bambu Lab, validating its practical application and commercial viability across various industries.

About Tencent

Tencent uses technology to enrich the lives of Internet users.

Our communication and social services, Weixin and QQ, connect users with each other and with digital content and services, both online and offline, making their lives more convenient. Our targeted marketing services helps advertisers reach out to hundreds of millions of consumers in China. Our FinTech and business services support partners' business growth and assist their digital upgrade.

Tencent invests heavily in talent and technological innovation, actively promoting the development of the Internet industry. Tencent was founded in Shenzhen, China, in 1998. Tencent has been listed on the Main Board of the Stock Exchange of Hong Kong since 2004.

About Tencent Cloud

Tencent Cloud, one of the world's leading cloud companies, is committed to creating innovative solutions to resolve real-world issues and enabling digital transformation for smart industries. Through our extensive global infrastructure, Tencent Cloud provides businesses across the globe with stable and secure industry-leading cloud products and services, leveraging technological advancements such as cloud computing, Big Data analytics, AI, IoT, and network security. It is our constant mission to meet the needs of industries across the board, including the fields of gaming, media and entertainment, finance, healthcare, property, retail, travel, and transportation.

  • 3D ModelingGenerative AIGame DevDigital CreationTencent
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