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Structured has launched the general availability of its AI-native Partner Marketing Execution Platform (PMEP), a purpose-built solution designed to transform how global enterprises activate, engage, and scale their partner ecosystems. Microsoft has rolled out the platform across its worldwide partner network, serving as a large-scale validation of the system's ability to handle one of the most complex channel environments.
The platform addresses longstanding friction in partner marketing, where partners previously had to manually navigate portals, assemble campaigns, localize content, and ensure compliance—often resulting in low engagement and stalled revenue opportunities.
Structured eliminates these barriers through an AI-powered “Just Ask” conversational interface. Partners describe their objectives in natural language, and the platform autonomously builds, localizes, personalizes, and launches full-funnel campaigns with built-in governance and compliance. For advanced users, it also accepts direct inputs to generate complete campaigns instantly.
This streamlined approach drives higher partner participation, more campaigns in market, increased pipeline generation, and improved revenue visibility for enterprises.
For decades, partner marketing relied on manual processes that created friction and limited scale. Structured redefines this by making campaign creation conversational and automated. Partners no longer need deep technical or marketing expertise—simply stating a goal triggers the platform to deliver ready-to-launch, compliant campaigns tailored to their audience and region.
The result is a significant increase in partner engagement and activity, directly translating to more pipeline and measurable indirect revenue for the enterprise.
“Friction has been the hidden tax in partner marketing. When execution is complicated, partners disengage. Structured removes that friction. We make it effortless to build, localize, and launch campaigns so partners can focus on going to market. When more partners execute, pipeline grows and indirect revenue becomes measurable,” said Stacey Epstein, CEO of Structured. “This is what we mean when we say - Every Partner, Activated.”
Microsoft collaborated with Structured during development and has now deployed the platform across its global partner network of over 500,000 partners. This rollout supports localized campaign execution, workflow automation, and performance visibility across diverse regions and markets.
Leveraging Microsoft Azure OpenAI Service within a secure cloud environment, the platform demonstrates robust content generation, automation, and orchestration at massive scale. Microsoft's adoption serves as a powerful proof point for Structured’s AI-native architecture in handling enterprise complexity.
Structured’s PMEP features a multi-agent, generative AI foundation combined with agentic workflows to deliver end-to-end execution:
Unlike legacy tools with added AI layers, Structured was built natively for channel-specific needs, including partner tiers, global compliance, regional variations, and ecosystem reporting. The cloud-flexible design supports multiple AI environments and enterprise infrastructure preferences.
In addition to Microsoft, Structured powers partner marketing for IBM, Google, Zoom, Dell, ServiceNow, and others, maintaining a 98% enterprise retention rate. It earned top scores in the Forrester Wave™: Partner Marketing Automation Platforms, Q2 2025, particularly for AI innovation and customization.
About Structured
Structured is an AI-native Partner Marketing Execution Platform that helps global enterprises and their partners collaborate, market, and grow together. Trusted by companies including IBM, Google, Zoom, Dell, and ServiceNow, Structured enables personalized, compliant, and scalable partner marketing through intelligent automation, orchestration, and analytics to drive measurable results across complex ecosystems.
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