Stacker has announced a strategic partnership with Scrunch to integrate AI search visibility and citation reporting directly into its earned media distribution platform. This collaboration addresses a critical gap for brands by providing the first comprehensive solution to measure how earned media placements influence authority and presence in AI search results like ChatGPT, Gemini, and Claude.
Stacker partners with Scrunch to integrate AI search visibility tracking into its earned media platform.
The solution addresses the blind spot of how earned media impacts AI search discovery and brand authority.
It pairs Stacker's earned distribution with Scrunch's analytics on AI prompt responses, mentions, and citations.
The goal is to help brands measure and act on visibility beyond their owned channels.
The integrated reporting will begin rolling out to Stacker customers in March 2026.
This is positioned as the first AI Search Insights solution focused on earned media presence.
Current AI visibility platforms are largely focused on optimizing owned content (websites, blogs). This partnership directly targets the overlooked influence of earned media—stories placed in third-party publications—on how AI models perceive and recommend a brand. By integrating Scrunch's analytics, Stacker customers will gain insights into how their distributed stories affect AI search results, allowing them to connect earned media efforts directly to measurable authority-building outcomes.
The partnership creates a closed-loop system for AI-driven brand building. Stacker's platform is used to distribute and track brand-funded editorial content across its network of trusted news publishers, generating earned placements. Scrunch's technology then monitors how those specific placements are cited and influence brand mentions within the responses of major AI search tools. This integration provides a unified report within Stacker, showing which earned media efforts are most effective at improving a brand's AI search visibility and credibility.
The collaboration reflects a fundamental shift in the digital landscape, where AI agents are becoming the primary gateway for discovery. It empowers marketing and communications leaders with data to justify earned media strategies, proving how third-party credibility translates into visibility in AI-driven search. This moves beyond anecdotal evidence to provide scalable, actionable reporting, enabling brands to strategically invest in content distribution that builds lasting authority where it increasingly matters most.
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