Skai has launched Celeste AI, a GenAI-powered agent specifically designed for commerce marketers. Alongside Celeste AI's general availability, Skai has also introduced a new suite of solutions focused on commerce insights and operations. These include Strategic Digital Shelf, Retail Insights, Content Optimization, Retail Operations, and Revenue Recovery, all aimed at unifying marketing and commerce functions for brands and agencies.
Celeste AI, after an initial closed beta with over 50 clients, is now fully integrated into Skai's platform and accessible to all users. This AI agent helps marketers understand the "what" and the "why" behind performance shifts by providing insights such as budget recommendations, bidding strategy analysis, cross-channel performance comparisons, and anomaly detection. It also offers actionable recommendations to improve results. Early adopters have reported significant efficiency gains (30-50%) and performance improvements (10-20%).
Kelly Gerrard, Director of eCommerce Marketing at Marshall, shared her experience at ShopAble 2025: "We're already seeing value from Celeste across both agency and client work. My team manages 350,000 SKUs and over a million keywords across 10 retailers. Tasks that once took 20 minutes now take just one. More importantly, Celeste uncovered a growth opportunity for one of our brands in the kids and youth segment. By analyzing competitive insights, we found that most competitors only target adults, while our client serves both. This led us to unlock a cost-effective, higher-converting niche ahead of peak season — an opportunity we may have missed without Celeste."
Skai also unveiled a new suite of commerce solutions, soon to be powered by Celeste AI:
Strategic Digital Shelf: Offers real-time visibility into product availability, buy box metrics, search rank, reviews, share of voice, and competitor activity, along with keyword and category share data, enabling media optimization within the full shelf context.
Retail Insights: Connects media performance with sales, profit, and operational health across more than 100 retailers, tracking inventory, traffic, reviews, Subscribe & Save, and repeat purchases in a unified view.
Content Optimization: Utilizes AI to identify content gaps, highlight missed keywords, and generate optimized listings, automating updates across the content lifecycle to improve relevance and reduce ACOS.
Retail Operations: Employs AI, automation, and ticketing workflows to detect and resolve catalog issues, helping teams maintain accurate content and protect performance across retailers.
Revenue Recovery: Identifies and helps recover lost revenue from chargebacks, deductions, and invoice errors across major retailers, allowing brands to reinvest in growth initiatives.
These new solutions are developed in collaboration with leading commerce technology innovators and address the increasing need to align media with commerce operations. With 61% of marketers emphasizing the importance of integrating operational insights into media strategies, Skai's platform unifies media, content, and operational data.
Nich Weinheimer, Chief Strategy Officer at Skai, stated, "Our clients want the best of both worlds: a premium commerce operations stack and world-class media capabilities. We've eliminated the friction one login, one contract, no compromises."
Gil Sadeh, President at Skai, added, "Our mission has always been to cut through complexity and drive growth. Today, that means offering brands one place to manage it all omnichannel media activation integrated with omnichannel commerce operations, powered by GenAI. That's incredibly powerful, and only Skai can make it possible."
Skai is an omnichannel advertising platform, uniquely enabling brands and agencies to run data-driven programs across commerce media. It empowers both media leaders and activation teams to drive impactful results from their advertising program with AI-powered decisioning, activation, and optimization solutions. Its partners include Google, Amazon Ads, Microsoft, Walmart Connect, Instacart, Criteo, TikTok, Snap, Pinterest, Meta, and more.
For over a decade, Skai has earned trust from notable brands such as Adidas, DoorDash, Haleon, Sony, Philips, Taschen, and WaterWipes. Renowned for innovation and a values-driven culture, Skai is headquartered in San Francisco and has eight international locations.
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