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ShiftUp, a trailblazing platform revolutionizing go-to-market (GTM) workflows through intelligent automation, announced on July 15, 2025, the strategic hiring of three former Salesforce leaders: Ben Myles as Chief Technology Officer, Jonathan Rico as Head of Engineering and Product, and Mark Holton as Lead Sr. Software Architect. With over 30 years of combined experience in enterprise AI, particularly from their roles in developing Salesforce’s Einstein Bots and Agentforce platforms, these hires position ShiftUp to redefine GTM automation for revenue teams globally.
ShiftUp recruits Ben Myles, Jonathan Rico, and Mark Holton from Salesforce.
Trio brings 30+ years of experience in AI, notably Einstein Bots and Agentforce.
Ben Myles appointed CTO, Jonathan Rico as Head of Engineering and Product.
Mark Holton named Lead Sr. Software Architect for scalable AI systems.
Hires aim to transform GTM workflows with AI-driven automation.
ShiftUp targets lead generation, customer engagement, and revenue optimization.
ShiftUp’s new executive team brings unparalleled expertise in enterprise AI, having architected Salesforce’s Einstein Bots and contributed to its evolution into Agentforce. “We're witnessing a fundamental shift in how revenue teams operate, and AI is the catalyst that will separate market leaders from the competition,” said Nick Valla, CEO of ShiftUp. “Ben, Jonathan, and Mark represent the gold standard of enterprise AI architecture—they didn't just build Einstein Bots, they pioneered the blueprint for intelligent automation at scale.” Their combined skills will accelerate ShiftUp’s mission to deliver AI-powered solutions that transform GTM performance.
Ben Myles, appointed Chief Technology Officer, brings over a decade of experience as the lead architect of Salesforce’s Einstein Bots platform. A serial entrepreneur, Myles has a proven track record of transforming emerging technologies into scalable solutions. His ability to bridge cutting-edge AI with enterprise reliability will drive ShiftUp’s innovation in automating GTM workflows, ensuring precision and scalability for revenue-focused enterprises.
Jonathan Rico, named Head of Engineering and Product, has over ten years of experience with AI-driven platforms at Salesforce and ServiceNow. He led Einstein Bots from concept to enterprise adoption and spearheaded its generative AI evolution into Agentforce. With five patents in conversational AI, Rico’s expertise in scalable, fault-tolerant systems will enhance ShiftUp’s ability to deliver measurable business value through intelligent automation.
Mark Holton, appointed Lead Sr. Software Architect, designed fault-tolerant data pipelines for Einstein Bots, processing over 3 billion monthly events at Salesforce. A two-time engineering excellence award winner and recipient of Salesforce’s TMP All-Star Award, Holton’s experience as an early engineer at LiquidPlanner (now Tempo.io) equips him to build high-performance architectures that deliver real-time revenue insights for ShiftUp’s GTM platform.
ShiftUp’s strategic hires from Salesforce underscore its commitment to leading the AI-driven transformation of GTM workflows. By leveraging the expertise of Myles, Rico, and Holton, ShiftUp is poised to deliver a platform that empowers revenue teams with unprecedented speed, precision, and intelligence, redefining enterprise automation.
ShiftUp is revolutionizing go-to-market strategies through intelligent automation that transforms how revenue teams operate. By combining advanced AI capabilities with enterprise-grade reliability, ShiftUp enables organizations to optimize their GTM workflows, accelerate pipeline generation, and drive measurable revenue growth.
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