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Senzing, the leader in real-time entity resolution, has acquired Placekey, the free community-supported open standard serving as a universal identifier for location data. This acquisition advances Senzing's mission to enhance data interoperability, connection, and value for organizations worldwide.
Senzing acquires Placekey, the universal open standard for place-based data.
Placekey simplifies data integration by offering a free, universal location identifier.
Placekey will operate as a wholly owned, independent subsidiary within Senzing.
The acquisition supports AI and agentic initiatives by improving location data accuracy.
Industry partners highlight synergies between Senzing’s entity resolution and Placekey’s data matching.
Together, Senzing and Placekey aim to deliver frictionless, accurate data interoperability.
Placekey solves key challenges in location data interoperability by providing a universal, open identifier that enables organizations to more easily match, analyze, and enrich spatial data from varied sources. Under Senzing’s stewardship, Placekey will remain freely accessible while benefiting from increased resources and innovation to expand its capabilities.
Jeff Jonas, CEO and Founder of Senzing, said, “Placekey solves a fundamental challenge in data interoperability with elegance and openness. We're honored to be stewards of this important standard and committed to keeping it freely available while investing in its next chapter of innovation.”
The acquisition combines Senzing’s advanced entity resolution technology — which connects and clarifies data about entities such as people and organizations — with Placekey’s innovative approach to location-based data standardization. This union aims to provide developers, analysts, and enterprises across industries with greater data accuracy, actionable intelligence, and seamless interoperability.
Auren Hoffman, CEO of NQB8 and an early Placekey advocate, commented on the strategic fit: “Senzing best-in-class entity resolution technology combined with Placekey's unique approach to open matching will allow everyone to join data more easily.” Similarly, Eli Schwarz, Chief Strategy Officer at Verisk, highlighted the exciting synergies this acquisition brings to the data ecosystem.
Together, Senzing and Placekey are positioned to enhance AI and agentic initiatives by improving foundational location data, enabling richer insights and smarter decision-making across sectors.
Senzing provides real-time AI-powered entity resolution via SDK, connecting disparate data sources to deliver accurate and explainable intelligence on people, organizations, and relationships. With over 40 years of innovation, Senzing is a leader in entity resolution technology.
Placekey is a free, open universal identifier for physical locations designed to simplify joining and enriching location-based data. It has become one of the most widely adopted place-based standards across commercial, academic, and open data communities.
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