Rezolve Ai, the company building the world's leading AI-powered platform for commerce, today announced the appointment of James House as Chief Executive Officer of Reward, its recently acquired banking and commerce media business. House is a highly experienced international technology and data executive with more than 25 years of experience building, scaling and exiting high-growth businesses. He has held senior leadership roles at Mastercard and BNP Paribas and has built businesses across North America, Europe, Africa and Asia.
Rezolve Ai appoints James House as CEO of Reward, its banking and commerce media business acquired recently.
House brings 25+ years of experience including senior leadership at Mastercard and BNP Paribas across North America, Europe, Africa, and Asia.
He previously served as Chief Commercial Officer of Reward prior to Rezolve's acquisition.
Reward's platform sits inside financial and retail ecosystems including NatWest, Visa, Barclays, Amazon, McDonald's, and Asda.
Reward has returned over $2 billion in cashback to customers to date, targeting $4 billion by 2030.
Jamie Samaha will stand down from the role on May 31, 2026.
Daniel M Wagner, Founder, CEO and Chairman of Rezolve Ai, said:
"James is a high-caliber international operator with exactly the experience we look for in leaders within the Rezolve Ai platform. He has built and scaled technology and data businesses globally, understands how to turn intelligence into commercial growth, and knows this business well.
Reward sits at the intersection of banking, commerce and media — an increasingly valuable position as AI reshapes how consumers discover, engage and transact. James's appointment strengthens our ability to scale that opportunity internationally and accelerate execution across one of the most important parts of the Rezolve ecosystem."
James House, Chief Executive Officer of Reward, said:
"Reward has built a powerful platform with strong market positions, exceptional partner relationships and a clear opportunity to scale internationally. As part of Rezolve Ai, we now have the backing, ambition and broader AI commerce vision to accelerate that growth significantly.
The convergence of banking, media, loyalty and commerce is creating a major new category and we believe Reward is well positioned to lead in it. Our focus now will be on scaling into new markets, expanding the value we deliver to partners and helping shape a more intelligent and connected future for commerce."
House's appointment marks another important step in Rezolve Ai's strategy to build a global AI-driven commerce platform spanning discovery, engagement, loyalty, payments and transaction intelligence. Reward is a strategically important part of that platform, operating at the convergence of banking, retail media and customer engagement. As CEO of Reward, House will focus on scaling the company's international footprint, expanding its Finance Media Network, enhancing its intelligence capabilities and accelerating growth in major markets including the United States, Europe and the GCC. Having previously served as Chief Commercial Officer of Reward prior to Rezolve's acquisition, he combines deep knowledge of the platform with a strong track record of commercial execution.
Reward's platform sits inside leading financial and retail ecosystems, with strategic relationships including NatWest, Visa and Barclays, as well as global brands such as Amazon, McDonald's and Asda. Under Rezolve Ai ownership, the business is expected to play an increasingly important role in delivering more intelligent, personalized and measurable commerce experiences at scale. The appointment comes as Rezolve Ai continues to expand the capabilities of its AI-driven commerce platform following the acquisition of Reward. The combination strengthens Rezolve's ability to connect consumer engagement, transaction data, loyalty, payments and AI into a unified platform designed to drive measurable outcomes for banks, brands and retailers. Jamie Samaha will stand down May 31, 2026, having been in the role since 2023.
About Reward
Reward, part of the Rezolve Ai Group, is a global leader in customer engagement and commerce media, operating in more than 15 markets across the UK, Europe, the Middle East and Asia. Positioned at the intersection of banking and retail, its platform combines technology, data insights and digital marketing expertise to deliver richer customer experiences, measurable sales growth and lasting loyalty. On a mission to make everyday spending more rewarding, Reward has returned over $2 billion in cashback to customers to date and is committed to reaching $4 billion by 2030. In 2026, Reward earned Great Place to Work certification, a prestigious employee-led accreditation recognizing its people-first culture.
About Rezolve Ai
Rezolve Ai is an industry leader in AI-powered solutions, specializing in enhancing customer engagement, operational efficiency and revenue growth. The Brain Suite is the world's first enterprise AI platform built for Agentic Commerce, delivering advanced tools that harness artificial intelligence to power search, transact, fulfil and personalize at global scale.
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