_(1).jpg)
Palantir Technologies Inc. and Stagwell have announced a groundbreaking partnership to create an AI-driven platform for marketers, designed to integrate data and artificial intelligence to significantly increase marketing Return on Investment (ROI). The solution combines Palantir's Foundry operating system with Stagwell's agency software and proprietary data sources, creating a state-of-the-art tool for large, complex teams to implement marketing programs at scale.
Quick Intel
Palantir and Stagwell are partnering to build a new AI-driven marketing platform.
The platform combines Palantir's Foundry with Stagwell's Code and Theory software and proprietary data.
It uses novel differential privacy technology to protect consumer data.
Early versions are already being adopted by clients through Stagwell's media agency, Assembly.
The platform allows enterprises to sift through tens of millions of records to segment and understand audiences.
Stagwell expects the platform to generate potentially hundreds of millions in revenue.
A Central Hub for AI-Powered Marketing
The new platform will serve as a central hub for marketing, enabling a wide range of use cases including audience alignment optimization and campaign management. Its core function is to allow large companies to access and append their marketing data to create AI agents that can then autonomously implement complex marketing processes. This enables enterprises to identify, segment, and better understand audiences by sifting through tens of millions of records, improving brand strategies and maximizing ROI before a campaign even launches.
Driving Dynamic Marketing and Bottom-Line Results
The partnership is positioned to make marketing more dynamic by supercharging the speed of metrics collection and revolutionizing data integration capabilities. The platform will be sold as a standalone solution that companies can use to monitor and enhance their marketing efforts, with potential applications extending to supply chain analysis and solving regionalization problems for large networks. Stagwell plans to roll out the offering across its network in the coming months, with expectations for it to become a significant revenue-generating business.
This collaboration marks a significant convergence of advanced data analytics and marketing execution. By leveraging Palantir's robust data integration and AI capabilities with Stagwell's marketing expertise and proprietary data, the partnership aims to deliver what it calls the "holy grail of marketing"—a system where data is directly and effectively implemented to drive tangible, bottom-line business results.
Software that dominates. Additional information is available at https://www.palantir.com.
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.