Optimizely, a leading provider of digital experience platforms (DXP), has announced a strategic partnership with global digital consulting and engineering firm SoftServe. As a cornerstone of this collaboration, SoftServe successfully migrated its own global brand and website to Optimizely’s SaaS CMS in just 60 days. This move has solidified Optimizely’s position as one of SoftServe’s four core strategic platforms, alongside enterprise giants SAP, Salesforce, and ServiceNow.
SoftServe rebuilt and launched its global website on Optimizely’s SaaS CMS in record time (60 days).
Optimizely is now a core strategic platform for SoftServe, joining SAP, Salesforce, and ServiceNow.
The partnership focuses on delivering AI-powered digital experiences and unified marketing workflows.
SoftServe expects to accelerate campaign launch timelines by 30-40% using the new platform.
A dedicated Optimizely delivery practice is being established to support joint go-to-market strategies.
Proprietary solutions will be developed on Optimizely One, including capabilities for Optimizely Opal.
The partnership reflects a transition away from fragmented, static digital systems toward data-driven platforms that prioritize personalization and experimentation. By running its own business on Optimizely, SoftServe aims to demonstrate the platform’s ability to resolve broken content supply chains. The new digital experience is designed to function as a modern marketing engine, reducing the heavy reliance on development resources while accelerating content production and deployment.
"What makes this partnership different is that SoftServe isn't just recommending Optimizely to clients, they're running their own business on it," said Alex Atzberger, CEO of Optimizely. "Their team knows the pain of a broken content supply chain firsthand, and they chose Optimizely as their DXP and marketing AI engine to fix it. That's the strongest validation a partner can give you."
SoftServe’s migration aimed to improve visibility into how digital engagement directly impacts pipeline and revenue. The integration of content, customer data, and experimentation allows for real-time personalization across buyer journeys. This shift addresses a long-standing challenge for enterprises seeking more accountable marketing performance and faster execution in a competitive digital landscape.
"Speed, flexibility, and simplicity are business imperatives, both for us and for our clients," said Arturo Pena, CMO of SoftServe. "We can't recommend rigid platforms that won't evolve as fast as the businesses running on them. Optimizely gave us a foundation to rebuild our global digital experience in 60 days, with measurable ROI from day one. That's exactly the kind of outcome we want to deliver for every client."
Optimizely is on a mission to make the lives of marketers better with Optimizely One, powered by Optimizely Opal, the world's first AI orchestration platform for marketing and digital teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce, personalization, and analytics—powering the entire marketing lifecycle through a single agentic workflow designed to support and scale work across marketers' most critical tasks. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like Salesforce, Zoom, New Era and Mazda deliver experiences of the highest quality.
SoftServe is digital engineering and technology services company specializing in AI, data, and cloud solutions. We expand the horizon of new technologies to solve today's complex business challenges and achieve meaningful outcomes for our clients. Our boundless curiosity drives us to explore and reimagine the art of the possible. Clients confidently rely on SoftServe to architect and execute mature and innovative capabilities, such as digital engineering, data and analytics, cloud, and AI/ML.
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