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McAfee, a global leader in online protection, has unveiled Secure Your Grid, a cinematic campaign timed with the October 10 theatrical release of TRON: Ares and aligned with Cybersecurity Awareness Month. Featuring custom creative assets including film clips, the initiative highlights McAfee's AI-powered tools to combat sophisticated online threats, blending the movie's digital-to-real world narrative with real-life scam prevention across text, email, and social media.
In TRON: Ares, the advanced program Ares crosses from the digital realm into reality on a perilous mission, mirroring how AI-driven scams infiltrate everyday communications. McAfee leverages this storyline to demonstrate its solutions, such as Scam Detector, which identifies fraud in text, email, and video, and Web Protection, which blocks hazardous sites and downloads proactively. The campaign's visuals, incorporating film artwork, illustrate the convergence of virtual and physical dangers, positioning McAfee as the essential shield for users navigating this hybrid landscape.
McAfee's tools adapt to evolving threats, ensuring protection beyond devices to encompass personal data and family safety. By partnering with TRON: Ares, the campaign transforms complex cybersecurity into an accessible narrative, encouraging proactive habits like scanning messages and verifying links. This approach not only raises awareness but equips consumers with intuitive features to detect and neutralize risks in real time, fostering confidence in an always-connected world.
The initiative activates across McAfee's channels and targeted media in lifestyle and tech spaces throughout September and October, delivering bite-sized safety tips alongside immersive content. “At McAfee, we want to arm people with the tools they need to navigate and thrive in today’s digital grid,” said Stephanie Fried, Chief Marketing Officer at McAfee. “By teaming up with ‘TRON: Ares,’ we are reinforcing the importance of taking control of your data and ensuring you have advanced technology that proactively catches threats in your feeds and inboxes. This is about turning everyday people into champions of their own digital safety.”
Complementing the campaign, McAfee introduces a sweepstakes for existing customers with active subscriptions before September 30, 2025, offering chances to win TRON: Ares merchandise and a year of McAfee+ Premium. Details and rules are available at www.McAfee.com/SecureYourGrid1.
McAfee's Secure Your Grid not only amplifies Cybersecurity Awareness Month but also bridges entertainment and education, inspiring users to secure their digital lives with cutting-edge AI defenses. As threats grow more insidious, this collaboration underscores the power of innovative storytelling to drive meaningful protection.
McAfee Corp. is a global leader in online protection for consumers. Focused on protecting people, not just devices, McAfee’s consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protect their families, communities, and businesses with the right security at the right moment.
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