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  • Marketing Automation

Nutshell Launches AI Lead Researcher to Accelerate Sales Prep and Personalize Outreach


Nutshell Launches AI Lead Researcher to Accelerate Sales Prep and Personalize Outreach
  • Source: Source Logo
  • |
  • August 28, 2025

Nutshell, the all-in-one AI-CRM that unites essential sales, marketing, and engagement tools, today announced the launch of its AI Lead Researcher, the newest addition to its lineup of built-in AI Agents.

Powered by the same secure generative AI behind Nutshell’s email writer, pipeline designer, and sales objection coach, the AI Lead Researcher scans publicly available sources along with CRM data to uncover context that shortens call preparation and sharpens every sales conversation.

“We designed the AI Lead Researcher to give our customers time back—delivering the insight they need quickly so they can focus on building relationships, not hunting for information,” said Will Gordon, Sr. Director of Marketing at Nutshell.

How It Works

  • Add a lead to Nutshell – As soon as a record is saved, one click activates the AI Lead Researcher.

  • Automatic deep-dive – The agent scans trusted public sources and CRM history to deliver intel such as job titles, company details, and additional contacts.

  • Personalize outreach – Save insights as notes or update records instantly, then use suggested talking points to customize emails, calls, and sequences.

  • Reclaim your time – Replace hours of manual research with instant intelligence, freeing sales teams to focus on relationship-building and deal closing.

“We listened when our customers told us about the hours they lose sifting through LinkedIn and corporate sites,” added Gordon. “Now, reps walk into every meeting prepared with richer, up-to-date intelligence—and with more time to focus on winning business.”

Early Results

Early adopters report faster first-call prep and more meaningful discovery conversations, enabling teams to connect with prospects on a deeper level. Because the AI Lead Researcher operates entirely within Nutshell, users don’t need extra tabs, add-ons, or integrations.

The AI Lead Researcher is included with Nutshell’s AI Agents and is available on every Nutshell plan. To learn more or start a free 14-day trial, visit www.nutshell.com.

About Nutshell

Nutshell is an all-in-one AI-CRM that brings sales, marketing, and customer engagement into a single platform. Designed to eliminate the inefficiencies of juggling multiple tools, Nutshell helps businesses of all sizes streamline operations, improve client relationships, and grow revenue. Learn more at www.nutshell.com

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