Public relations firms are grappling with a measurement crisis, as highlighted by the 2025 Cision/PRWeek Comms Report, where 37% of senior communications leaders report inability to track PR's impact on business outcomes. Evoke Strategy has introduced Full-Funnel Digital PR™, a proprietary methodology that merges measurable attribution with digital amplification, enabling firms to convert earned media into trackable campaign assets that boost awareness, engagement, and revenue through targeted audience placement and calls to action.
The measurement crisis threatens PR budgets and influence, with leaders unable to justify spend to executives or optimize based on data, risking reallocation to quantifiable channels. Full-Funnel Digital PR™ resolves this by systematically tracking earned media's benefits—credibility, awareness, endorsement—through digital channels and integrations with CRM systems, marketing automation, and analytics tools. This creates a data-backed narrative, proving PR's role in revenue growth. "Historically, PR agencies have had trouble documenting ROI for earned media coverage. We know the benefits - credibility building, awareness, implied endorsement - but that can be hard to quantify in this data-driven era," said Elizabeth Vocke, co-founder of Evoke Strategy. "This full-funnel approach puts systematic tracking in place for PR, which means we have all the benefits of PR plus the ability to put the coverage in front of the right audiences for longer periods of time, all backed by ROI-driven data."
Evoke Strategy crafted this methodology after observing PR successes falter without sustained amplification or outcome linkage. By repurposing coverage as a campaign element—promoting it digitally with CTAs—the framework ensures it reaches precise audiences and drives conversions. This repeatable system suits B2B organizations with extended sales cycles, where awareness alone insufficiently correlates to results. "The marketing industry - PR in particular - has mastered storytelling and credibility building," added Vocke. "What has been missing is amplification. When you put PR coverage in front of the right audience with a call to action, you start proving it converts."
Tailored for complex buying journeys, Full-Funnel Digital PR™ excels in:
This integration elevates PR from cost center to strategic driver, fostering data-informed optimizations.
Evoke Strategy's Full-Funnel Digital PR™ empowers PR professionals to quantify impact, safeguard budgets, and align communications with revenue goals, bridging traditional strengths with digital precision for sustained business influence.
Evoke Strategy is a PR and digital marketing agency specializing in Full-Funnel Digital PR™. Based in Tampa, FL, the agency helps B2B organizations amplify earned media, integrate communications with digital marketing, and prove ROI across the entire customer journey. By bridging traditional PR strengths with modern measurement and amplification, Evoke Strategy positions communications as a true growth driver - not just a cost center.
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