Cordial has unveiled key enhancements to its Foundry platform, including Cordial SAM, a smart asset manager that leverages AI to tag and structure brand assets for seamless agent use in campaigns. This release also introduces Figma Integration for pulling design files directly and an Agent Interface for end-to-end workflows. These tools empower marketers to execute faster, ensuring brand consistency while addressing the speed demands of modern digital commerce.
Quick Intel
Revolutionizing Asset Management with Cordial SAM
Cordial SAM transforms static asset libraries into dynamic, AI-powered systems integrated into campaign creation. It provides real-time access to brand imagery, logos, and content, applying AI-driven tagging and metadata to make assets immediately usable. Unlike traditional Digital Asset Managers (DAMs) built for storage and manual organization, SAM addresses modern challenges by enabling agents to generate derivative assets with models like Nano-Banana, adjusting for size, style, or format while maintaining brand guardrails. This ensures marketers can respond swiftly without manual rework or off-brand risks.
SAM and DAM: A Complementary Intelligence Layer
SAM does not replace existing DAMs but enhances them as an intelligent overlay. DAMs serve as the system of record for storing and governing assets, while SAM adds AI capabilities for tagging, metadata enrichment, and real-time adaptation. Traditional DAMs struggle with the pace of today's marketing, where manual processes lead to slow retrieval and inconsistent application. SAM bridges this gap, making assets actionable directly in workflows and supporting the shift from quarterly campaigns to real-time execution in SaaS and digital platforms.
Overcoming Challenges in Real-Time Marketing
In an era of overwhelming consumer attention, marketers face execution hurdles like siloed assets and inconsistent brand rules. According to Cordial's July 2025 Battle for Attention report, 61% of marketing leaders identify creative bottlenecks as the primary barrier to acting on customer intent signals. SAM tackles this by embedding asset intelligence into the process, allowing agents to search, retrieve, and adapt content on the fly. As Jeremy Swift, CEO of Cordial, states, "Real agents don't stop at suggesting subject lines — they build and ship, to finish the job. With SAM, we're giving AI the same access and guardrails a marketing team has, so brands can move at the speed of attention without losing control."
Figma Integration and Agent Interface in Action
The Figma Integration streamlines campaign launches by directly importing layouts and assets, ensuring precision and reducing turnaround times. Paired with the Agent Interface, now in private preview, it creates a complete environment for agents to handle creative tasks from selection to deployment. As Matt Howland, president of Cordial, explains, "Think of it as extending the marketer's reach. Foundry tools let agents see what's on brand, pick the right assets, and actually ship campaigns. And because we're building in public, those tools keep evolving. Every release is another step forward, shaped with marketers in real time." These features enable seeing, choosing, designing, and scaling messages without handoffs.
Building in Public for Rapid Innovation
Cordial Foundry's Drop 2 continues the commitment to quick iterations, releasing experimental tools openly for feedback. This approach accelerates development, turning early prototypes into robust features that keep marketers ahead in the attention economy. Availability includes SAM in public preview, Figma Integration for select customers, and the Agent Interface in private pilot, alongside MCP Interface and RCS Messaging for all clients.
These launches position Cordial as a leader in AI-driven marketing tools, empowering brands to predict intent, engage effectively, and deliver personalized experiences at scale. By giving agents the tools to act decisively, Cordial helps overcome legacy limitations and fosters lasting customer relationships in competitive digital landscapes.
About Cordial
Cordial helps consumer brands win the Battle for Attention by predicting intent, engaging on their terms, matching messages to the moment, and staying ahead with AI. Brands like Levi Strauss & Co., Realtor.com®, Revolve, L.L.Bean, Virgin Voyages, Pacsun, and Boot Barn use Cordial to deliver fewer, smarter messages that drive lasting customer relationships.
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