With the critical Black Friday and Cyber Monday (BFCM) season approaching, ecommerce marketers are seeking tools to maximize revenue without adding complexity. Privy, a leading ecommerce marketing platform, has unveiled a suite of new automation and SMS features designed specifically to help online merchants deliver highly personalized, high-converting campaigns, leveling the playing field against larger competitors.
Quick Intel
Privy has launched new automation and SMS features for the BFCM season.
Enhanced Flow filters enable targeting based on engagement and purchase history.
The updates allow for deeper personalization across email and SMS channels.
A new Contact Card feature helps build brand trust for SMS marketing.
The company is offering its lowest-ever industry pricing for SMS.
Merchants signing up before Black Friday receive a 30% discount.
The core of this update is a significant enhancement to Privy's Flows product. The improved Flow filters now give merchants more precise control over their automated messaging. Brands can seamlessly tailor campaigns based on a contact's engagement level, detailed shopping history, and zero-party data collected through Privy or other integrations. This ensures that every message sent during the high-volume BFCM period is relevant and timely, increasing the likelihood of conversion.
Recognizing the importance of SMS marketing, Privy has also expanded its capabilities in this area while simultaneously introducing its lowest industry pricing. A key new feature is the Contact Card, which makes it easy for customers to save a brand's contact information directly to their devices. This strengthens brand recognition and trust, which is crucial during the hectic holiday shopping season. Alex Persson, CEO of Privy, emphasized the goal, stating, "Black Friday and Cyber Monday are the biggest moments of the year for growing ecommerce brands, and we want to help them make it their most profitable one yet. These updates give merchants the power to consistently reach the right people, at the right time, with the right message, without needing a full marketing team to pull it off."
About Privy
Privy is an ecommerce email and SMS marketing platform built for growth. Trusted by over 10,000 brands around the world, Privy makes it easy to grow your email and SMS lists, reduce cart abandonment, and drive more sales — without needing a developer or designer. Privy has helped merchants generate over $7 billion in sales, empowering growing brands to compete with the biggest names in retail.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.