PostPilot, a leading direct mail marketing platform for ecommerce and omnichannel brands, has released the industry’s first performance report based on real campaign data from the 2024 Black Friday, Cyber Monday, and holiday season. Unlike previous survey-based reports, this analysis draws from millions of postcards and catalogs sent by thousands of brands, offering unparalleled insights into direct mail’s ROI, customer reactivation capabilities, and top-performing demographics.
PostPilot’s 2024 report analyzes real Black Friday and Cyber Monday campaign data.
Reveals direct mail’s high ROI and customer reactivation potential for ecommerce.
Highlights top-converting demographics for targeted marketing strategies.
Showcases incremental lift in digital performance driven by direct mail.
Powered by AI tools like AcquisitionAI™, MailMatch™, and SiteMatch™.
PostPilot ranks #80 on Inc. 5000 as fastest-growing U.S. direct mail company.
PostPilot’s 2024 Holiday Direct Mail Report marks a significant milestone, providing ecommerce brands with actionable data derived from millions of real-world sends. Unlike earlier reports limited to surveys, this analysis offers verified ROI benchmarks across various verticals and campaign types, empowering brands to optimize their marketing strategies during high-stakes periods like Black Friday and Cyber Monday (BFCM).
"This report proves what our customers already know: Direct mail is mission-critical for growth and profitability, especially over BFCM, when email inboxes are overflowing and digital ad costs spike to reach your target customer," said Michael Epstein, co-CEO of PostPilot.
The report underscores direct mail’s unmatched ability to drive customer reactivation and deliver strong returns on investment. By leveraging PostPilot’s proprietary dataset and AI-driven tools like AcquisitionAI™, MailMatch™, and SiteMatch™, brands achieve precision targeting comparable to digital platforms like Meta or Klaviyo. These tools enable full-funnel prospecting and retention automations, making direct mail a seamless and measurable channel for ecommerce growth.
"Direct mail is one of the highest-performing channels many brands aren't fully leveraging," said Michael Epstein, co-CEO of PostPilot. "Over the last three years, we've invested heavily in building the industry's most robust dataset and data science team. This report proves what our customers already know: Direct mail is mission-critical for growth and profitability, especially over BFCM, when email inboxes are overflowing and digital ad costs spike to reach your target customer."
A key highlight of the report is its deep dive into top-converting customer segments, revealing demographic trends that help brands tailor their campaigns for maximum impact. The report also includes incremental lift analysis, demonstrating how direct mail amplifies digital performance by engaging customers in a less crowded channel. This synergy drives predictable growth, particularly during the competitive BFCM period.
"We're doing more than sharing data in a report. In the PostPilot platform, we're putting our exclusive insights to work for every brand we partner with," said Drew Sanocki, co-CEO of PostPilot. "By analyzing millions of real sends, we uncover what actually drives performance and feed those learnings back into our platform, helping all of our customers achieve stronger, more predictable growth."
PostPilot’s rapid ascent, evidenced by its #80 ranking on the 2025 Inc. 5000 list, reflects its leadership as the fastest-growing direct mail company in the U.S. Trusted by ecommerce giants like HexClad, Dr. Squatch, and Good American, PostPilot’s platform delivers precision and ROI, enabling brands to acquire, retain, and reactivate customers effectively. The report’s insights, combined with PostPilot’s innovative tools, position it as a vital partner for ecommerce success.
PostPilot’s 2024 Holiday Direct Mail Report redefines how ecommerce brands approach direct mail, offering data-driven strategies to boost ROI, reactivate customers, and target high-value demographics. By integrating AI-powered tools with real-world campaign data, PostPilot empowers brands to thrive in the competitive holiday season and beyond.
PostPilot is the leading direct mail marketing platform for ecommerce and omnichannel brands. Solutions Success stories Resources Company Pricing Login Book a demo Latest Case Study: Promix Nutrition continues to drive strongly incremental results with direct mail! Read it here! 5.0 Start printing money. The AI-powered direct mail platform pioneered for Shopify. Delivering new customers & LTV growth for leading brands. Real-time analytics. Expert strategy, creative & management included. See results by next week. Try it Risk-free Talk to an Expert Acquisition Retargeting Retention The Direct Mail Platform for Thousands of Top Shopify Brands. The Only Channel That's Actually Getting Easier. For more information, visit www.postpilot.com.
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