PostcardMania, a $119 million marketing technology company with over 395 employees, has introduced PCM Integrations, a new Salesforce Marketing Cloud connector that simplifies trigger-based direct mail automation. This tool enables businesses to incorporate personalized offline touchpoints into customer journeys with minimal effort, leveraging data like purchase history, engagement, and demographics to drive conversions and retention amid digital ad fatigue.
Digital ad saturation leaves consumers overwhelmed, but direct mail's tactile appeal cuts through, with 95% engagement often repeated. PCM Integrations embeds this into Salesforce workflows, automating personalized sends at key moments—like post-webinar nudges or subscription upgrades—without manual intervention. "For businesses that add PCM Integrations to their Salesforce Marketing Cloud, adding direct mail to your customer journey is as fast and easy as sending an email," said Joy Gendusa, Founder and CEO of PostcardMania. "It's the perfect solution for any business that wants to create a dynamic marketing strategy that reaches prospects and customers everywhere they spend time — both online and offline — and only wants to pay for the mail that gets sent."
The integration adapts to scale:
All formats—postcards, letters, brochures, snap-aparts—deploy in 24-48 hours from PostcardMania's facility, with guaranteed quality control.
Subscription-free with no term commitments, PCM Integrations prioritizes ease: free accounts connect instantly, and new users get 10% off first orders. This aligns with PostcardMania's results-based ethos, featured on Inc. 500/5,000 and Forbes, blending online/offline for lead generation.
PCM Integrations empowers businesses to harness direct mail's proven resonance within Salesforce, fostering meaningful connections that boost loyalty and revenue.
PostcardMania is one of the nation's most effective marketing companies specializing in lead generation for small to large-sized businesses. They have been featured on the Inc. 500 and 5,000 lists as well as Forbes.com, Entrepreneur, Inc. Magazine, and more. PostcardMania offers fully integrated, results-based marketing campaigns that seamlessly bring online and offline channels together. Visit www.postcardmania.com for more information.
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